The impact of branding and packaging on consumer purchasing behavior. Economics & Business Management, [S. l.], v. 1, n. 1, p. 155–167, 2025. DOI: 10.63313/EBM.9015. Disponível em: https://elibrary.erytis.com/index.php/Ebm/article/view/340. Acesso em: 18 sep. 2025.