A Study on Trust Mechanisms and Communication Effectiveness in Social Media KOL Marketing —— A Case Study of Rednote. Economics & Business Management, [S. l.], v. 3, n. 3, p. 27–42, 2025. DOI: 10.63313/EBM.9118. Disponível em: https://elibrary.erytis.com/index.php/Ebm/article/view/541. Acesso em: 1 apr. 2026.