Research on the Impact of Brand Live Streaming Experience on Brand Happiness: Theoretical Mechanisms and Logical Framework. Economics & Business Management, [S. l.], v. 4, n. 1, p. 45–49, 2025. DOI: 10.63313/EBM.9128. Disponível em: https://elibrary.erytis.com/index.php/Ebm/article/view/572. Acesso em: 11 feb. 2026.