Factors Influencing Consumer Trust in Beauty Product Live Streamers and Improvement Pathways: An Analysis Based on the SOR Model. Economics & Business Management, [S. l.], v. 6, n. 1, p. 60–69, 2026. DOI: 10.63313/EBM.9197. Disponível em: https://elibrary.erytis.com/index.php/Ebm/article/view/879. Acesso em: 28 jun. 2026.