Digital Design and Promotion of Derivatives of Bengbu Time-honored Brands

Abstract

In the digital age, the core development proposition of Bengbu's time-honored brand is to seize digital opportunities, respond to transformation challenges, and achieve sustainable development through innovation and digital integration. Digital technology provides a new path for it to break through geographical limitations, expand online markets, and enhance influence. Social media and digital tools help with cultural dissemination and user experience upgrades; However, issues such as brand aging, insufficient innovation, and intensified competition have also forced it to make digital design and promotion its core strategy. The article emphasizes that time-honored brands need to leverage 3D modeling, VR/AR, and other technologies to empower product innovation while preserving their cultural connotations. By combining social media marketing, cross-border cooperation, and offline experiential activities, a diversified promotion system can be constructed to achieve the dual goals of brand culture inheritance and market competitiveness enhancement. This is not only an inevitable choice to address the challenges of the times, but also a key path to rejuvenate.