Film and television creation under the new quality productivity-----The innovative logic and path of Chinese animated films

Abstract

As one of the popular research phenomena in the context of the Internet, domestic animated films, without inheriting the traditional culture and values of the Chinese nation, combined with modern cultural values, captured the hearts of a large number of audiences with three-dimensional characterization, shocking image wonders and ingenuity. In recent years, the strong rise ushered in a huge market expansion. Chinese animation is an important component of world animation, and its unique artistic language, expressive techniques, and aesthetic characteristics with strong ethnic customs have added a significant touch to the world animation art. Based on the above realistic background, this article attempts to take Chinese animated films in the new era as the research object, in order to glimpse the innovative logic and strategies of film and television creation under the new quality productivity, and on this basis, look forward to and think about new optimization paths.