Research on Digital Music Self-Media Communication and Marketing Strategies

Abstract

Digital music, as a universal carrier of emotion and a symbol of communication, possesses vast potential for imagination. Whether it's timeless classics or viral online hits that climb the charts, they can all evoke, to varying degrees, people's resonance and yearning for a better life. In the current climate, where the "time black hole" effect of short videos on social media is significantly enhanced, digital music, if it can resonate with users' emotions to deliver valuable music video content and integrate commercial appeals into visual music scenarios, is more likely to generate discussion, attention, and spontaneous word-of-mouth marketing.Digital music refined operation means conducting more granular operations targeting users, such as user groups, marketing channels, conversion processes, usage scenarios, and user behavior data, to carry out more targeted operational activities and analysis in order to achieve operational objectives.