Research on the Construction of a Smart Ecosystem in China's Cultural Tourism Industry Empowered by AI

Jingjing Cao; Huiwen Zheng

doi:10.63313/ah.9047

Authors

Jingjing Cao School of Arts, Zhejiang Normal University, P.R. China Author
Huiwen Zheng School of Arts, Zhejiang Normal University, P.R. China Author

DOI:

https://doi.org/10.63313/ah.9047

Keywords:

Artificial intelligence, Cultural and tourism industry, Smart ecosystem, Digital transformation Immersive experience

Abstract

This article takes the empowerment of artificial intelligence technology to build a smart ecosystem for the cultural and tourism industry as its core, and systematically explores the innovative applications and practical paths of AI in areas such as cultural experience, tourism services, operation management, and leisure and entertainment. The research adopts the case analysis method and literature review method, and combines practical cases of China's cultural and tourism industry for analysis, revealing the internal mechanism of AI technology driving the digital transformation of the cultural and tourism industry. Research has found that generative AI and multimodal interaction technologies have given rise to new forms of immersive entertainment. For instance, the narrative naturalness of the AI improvisational drama system has reached a professional level, transforming cultural and tourism resources into immersive image images, which can better facilitate cultural dissemination. Research indicates that AI technology promotes the evolution of the cultural and tourism industry towards intelligence, personalization, and sustainability through a trinity model of technology, scenarios, and services, providing policymakers with practical paradigms in three aspects: data-driven, experience upgrade, and value creation.

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