A Study on Innovative Paths for the Overseas Dissemination of Wenzhou Ou Opera's Intangible Cultural Heritage under the Integration of Culture and Tourism

Mengjun Huang; Xihui Shi; Yang Zhang

doi:10.63313/ah.9050

Authors

Mengjun Huang Wenzhou Polytechnic, WenZhou, Zhejiang 325000, China Author
Xihui Shi Quanzhou Normal University, Quanzhou 362000, China Author
Yang Zhang Quanzhou Normal University, Quanzhou 362000, China Author

DOI:

https://doi.org/10.63313/ah.9050

Keywords:

Cultural and Tourism Integration, Wenzhou Ou Opera, Overseas Dissemination of Intangible Cultural Heritage, Paths

Abstract

Cultural and tourism integration is key to cultural dissemination and industrial development. Relying on Wenzhou Ou Opera (a national intangible cultural heritage) and national Ouyue culture, its overseas dissemination helps promote Chinese culture globally, inherit local culture and upgrade the cultural and tourism industry. This paper explores Ou Opera’s artistic features and integration points, expounds its overseas status and problems (cross-cultural barriers, limited channels, insufficient industrial matching), and proposes innovative paths from four aspects to provide reference for opera-type intangible cultural heritage going global.

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