Art Horizons ISSN: 3079-5176 EISSN:3079-5184
A Self-Fulfilling Prophecy ? The Focal Trajectory and Internal Logic of Forty Years of Debate over Danto's "End of Art"
Arthur C. Danto’s “end of art” thesis, first advanced in 1984, has provoked one of the most sustained and philosophically consequential debates in contemporary aesthetics. This article systematically traces the focal trajectory of that debate across four decades—from the empirical refutations gathered in Berel Lang’s The Death of Art (1984), through the paradigmatic challenges of the 1998 History and Theory special issue, to the epistemological deepening of the 2001 Journal of Aesthetics and Art Criticism special issue on “The Historicity of the Eye,” and finally to the decentralized reappraisals of 2006–2008. The analysis reveals a paradoxical structure: at each stage, critics who sought to overturn Danto’s claim found their escalating attacks absorbed into his framework, ultimately confirming the very problem-domain he had established. This article argues that the persistence of this pattern rests on an “immune structure” generated by two unexamined categorical reductions at the starting point of Danto’s argument—the equation of the history of art with the history of art’s conceptual self-cognition, and the further identification of the exhaustion of that conceptual narrative with the end of art itself. Moreover, the debate did not merely fail to refute Danto: through the gradual institutional adoption of the “post-historical” judgment in art-historical curricula and curatorial practice, Danto’s thesis functioned as a self-fulfilling prophecy, actively shaping the very condition it purported merely to describe. The article concludes by suggesting that non-Western aesthetic traditions—specifically, Chinese categories such as qiyun, yijing, and bimo—harbor a fundamentally different mode of questioning art, one that does not proceed by way of conceptual boundary-exhaustion, and may thus open a path beyond the debate’s four-decade impasse.
Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
Online Teaching Practice and Learning Effectiveness of Vocal Music Education in Chinese Universities
This research investigates the impact of online teaching practices on the learning effectiveness of vocal music education in Chinese universities, addressing a critical need for understanding pedagogical adaptations in higher arts education during the digital shift. The study employs a mixed-methods approach, analyzing prevalent online teaching strategies through surveys and semi-structured interviews with both students and instructors. Learning effectiveness is evaluated based on perceived skill development, engagement levels, and overall satisfaction with the online learning experience. The research identifies key influencing factors, including the instructor's pedagogical innovation, technological proficiency, the suitability of digital tools for vocal training and feedback, and student self-regulation. Findings reveal that while online vocal music education presents significant challenges, particularly in replicating nuanced auditory feedback and collaborative performance, specific adaptive strategies, such as the integration of interactive platforms for individualized feedback and virtual ensemble projects, demonstrate enhanced learning outcomes. The study highlights the necessity of targeted faculty training in digital pedagogy and the development of robust assessment methods suited for the online environment. Recommendations are provided for optimizing online vocal music curricula, fostering student engagement, and ensuring the sustained quality of vocal music education in Chinese universities, offering valuable insights for global higher arts education institutions navigating similar pedagogical transitions.
Creation of an animation demonstrating the brewing techniques of Shanxi Fenjiu liquor
With a history of more than 200 years, every building in front of you has a special traditional meaning and aesthetic concept. It is a symbol of the times and an indispensable part of historical research. This paper takes the decorative patterns of the architectural elements of the Lijia courtyard as the research object, through extracting the patterns elements and colors, using the techniques of deconstruction and reference to create and design the patterns and display them in the cultural and creative products. The integration of architectural elements and modern decoration design of Lijia courtyard not only promotes the development of Shanxi courtyard culture, but also fully inherits the Chinese traditional spirit with rich cultural taste. The design of architectural elements of Li's compound is applied to canvas bags, silk scarves, throw pillows and other cultural and creative products. This paper studies the application of architectural elements of Lijia courtyard in cultural and creative products, so that the traditional architectural elements culture of our country can be inherited, and promote the development of cultural and creative industries.
After Perceptual Indiscernibility: Merleau-Ponty’s Phenomenology of the Body as a Challenge to the Foundations of Danto’s Aesthetics
Arthur C. Danto’s philosophy of art rests on a foundational move drawn from the method of indiscernibles: two perceptually indistinguishable objects—Warhol’s Brillo Box and a supermarket Brillo carton—differ in artistic status; therefore, the essence of art cannot reside in perceptual properties. This paper argues that Danto’s reasoning depends on an unexamined operation: the operational equation of “perception” with the visual identification of an object’s manifest properties. This equation is not a neutral description but a specific philosophical choice, one never articulated or defended as an independent premise within his argument. Drawing on Merleau-Ponty’s phenomenology of the body, the paper reconstructs an alternative model: perception as the flesh’s intertwined encounter with the world, characterized by temporal unfolding, bodily involvement, and atmospheric permeation. It then shows that Danto’s characteristic defensive maneuver—reclassifying any experience exceeding manifest scanning as a cognitive operation—depends on a demarcation criterion (perception equals sensory-neural mechanism) that itself has never received independent justification. The paper does not claim to refute Danto; within his own framework, his reasoning remains consistent. Rather, it demonstrates that the foundational concept on which his argument depends had already been assigned a specific, and not uniquely possible, meaning before the argument began. Once this default equation is recognized as a contestable premise rather than a neutral starting point, the exclusion of sensible experience from art’s ontology is revealed as a conclusion obtained under the silent permission of an undefended presupposition—not a judgment compelled by the facts.
The Expressive Types of Lines, Spatial Construction, and Emotional Expression in The Murals of Yongle Palace
As the pinnacle of Yuan Dynasty temple murals, the Yongle Palace murals hold significant importance in the development of Chinese traditional painting, bridging the past and the future through their line art. Lines are not only the most fundamental modeling tool in the Yongle Palace murals but also play a central role in figure portrayal, spatial construction, and emotional expression. This paper focuses on the "Chaoyuan Tu" (Palace Ceremony of the Immortals) mural in the Sanqing Hall of Yongle Palace, analyzing its line expression types, stylized spatial construction methods, and the emotions and calligraphic qualities conveyed by the lines. Through a review of line types such as iron-wire drawing and willow-leaf drawing, and considering the organization of line density, length, and straightness/curvature, this paper explores how the Yongle Palace murals construct an orderly and rhythmic visual structure in planar space. Furthermore, starting from the traditional painting concept of "capturing the spirit through form," it elucidates the aesthetic value of lines in shaping divine images and conveying spiritual atmosphere. This paper argues that the line art of the Yongle Palace murals not only reflects the high maturity of the traditional Chinese line drawing system but also provides an important example for understanding the spatial cognitive logic of traditional Chinese painting, offering important insights for contemporary Chinese painting creation.
Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by-sa/4.0
Translating Tradition: The Modern Visual Identity System and Commercial Repositioning of Chashan Clay Sculpture in the Art Toy Era
Based on a historical Intangible Cultural Heritage from Lingnan area in southern China — clay sculpture craft from Chashan of Nanxiong, this paper carries out visual translation and rebranding from craft heritage to Visual Identity for contemporary art toys. Faced with the impending danger of crafts becoming obsolete and being replaced by new forms of cultural expression, many craft heritage has to carry out productive protection through the means of design, rather than mere conservation. Using the rich saturated color palette of Kailian and the semantic representation of motifs, as well as taking the neotenic proportion for illustration, this research develops a set of design approach in transforming tacit knowledge from traditional craft heritage into formalised and quantitative terms. Following design principles that include reduction of visual noise through vectorisation and using modular geometric elements, this research carries out the practical design for a rebranded logo that caters to the Guochao (National Trend) elements and in turn secures the long term development and changes of an agriculture-based ritual clay sculpture craft heritage into one of mass demand commodity and has succeeded in taking roots in Dongguan, Guangdong province's prominent global Art Toy industrial city of Dongguan, thereby develops a design strategy that can be applied in an industry wide scale in order to sustain folk culture of each region.
Materiality, Imagery and Spatial Narrative in Jin Ke’s Porcelain Panel Paintings
This paper takes Professor Jin Ke’s porcelain panel paintings Autumn Lotus Dream Moon, Castle in the Sky, and Fragrant Blossoms as the research objects and analyzes their artistic language from the perspectives of material, imagery, and space. Through the combined use of overglaze enamel and colored glaze techniques, the works integrate the fluidity and unpredictability of ceramic materials with painterly expression, creating visual spaces characterized by poetic atmosphere and contemporary aesthetics. Autumn Lotus Dream Moon presents the poetic expression of life through the imagery of withered lotus, Castle in the Sky constructs a spiritual space between reality and fantasy, while Fragrant Blossoms emphasizes the visual tension of living forms through lines and abstract structures. The study argues that Jin Ke’s porcelain panel paintings transcend the traditional decorative mode of ceramic painting by integrating Eastern artistic conception, material experimentation, and contemporary painting concepts, reflecting the transformation of contemporary porcelain panel painting from craftsmanship to artistic language, and demonstrating important theoretical and practical significance for modern ceramic art research.
Research on the Teaching Practice of Red-Themed Song Creation from the Perspective of Courses with Ideological-Political Elements: Taking the Creation of the Long March-Themed Song Straw Shoes as an Example
Against the background of the comprehensive advancement of the construction of courses with ideological-political elements, the *Song Writing* course for music majors in colleges and universities urgently needs to deeply integrate ideological and political elements with professional teaching. Taking the creation of the Long March-themed song *Straw Shoes* as an example, this paper analyzes the integration strategies of red cultural elements in each teaching link, explores the practical path of red-themed song creation teaching and the innovative application methods of courses with ideological-political elements in teaching, aiming to realize the organic unity of professional skill training and ideological and political education, and enhance students' cultural confidence and patriotism.
Courses with Ideological-Political Elements
Retraction: Liminal Experience and Spatial Consumption: The Cultural Practice of Youth in Environmental Theatre
At request of the authors, this article has been retracted by Erytis Publishing Limited in light of clear evidence that the results and conclusions are no longer valid. We thank the authors for notifying us so that the publication record can be amended accordingly. Retraction published: May 14, 2026.
A Study on Innovative Paths for the Overseas Dissemination of Wenzhou Ou Opera's Intangible Cultural Heritage under the Integration of Culture and Tourism
Cultural and tourism integration is key to cultural dissemination and industrial development. Relying on Wenzhou Ou Opera (a national intangible cultural heritage) and national Ouyue culture, its overseas dissemination helps promote Chinese culture globally, inherit local culture and upgrade the cultural and tourism industry. This paper explores Ou Opera’s artistic features and integration points, expounds its overseas status and problems (cross-cultural barriers, limited channels, insufficient industrial matching), and proposes innovative paths from four aspects to provide reference for opera-type intangible cultural heritage going global.
Overseas Dissemination of Intangible Cultural Heritage
Exploring the Application of Image Narrative in Book Design--Taking the Book Design of “City View Walking” as an Example
Although image narrative is an important form of visual narrative that has been widely used in film, television, advertising and digital media, methodological research in book design remains relatively insufficient. Drawing on the theory of image narrative, this paper explores its application in book production. Using a combination of analyses of literature and design practice research, the study has produced a model for designing books based on image narratives. Called the 'narrative extraction-visual encoding-reading construction' approach, it is illustrated by the experimental book 'Cityscape Reading' which was used for practical verification. The study found that not only is image narrative embodied in image content, but it also takes part in the narrative generation process through material selection, layouts and reading path design. These factors make reading an important mechanism for narrative development. Transforming image narrative from a visual expression at the level of concept into an operational design method provides a new and practical research perspective on the innovation of book design narratives.
Research on the Construction of a Smart Ecosystem in China's Cultural Tourism Industry Empowered by AI
This article takes the empowerment of artificial intelligence technology to build a smart ecosystem for the cultural and tourism industry as its core, and systematically explores the innovative applications and practical paths of AI in areas such as cultural experience, tourism services, operation management, and leisure and entertainment. The research adopts the case analysis method and literature review method, and combines practical cases of China's cultural and tourism industry for analysis, revealing the internal mechanism of AI technology driving the digital transformation of the cultural and tourism industry. Research has found that generative AI and multimodal interaction technologies have given rise to new forms of immersive entertainment. For instance, the narrative naturalness of the AI improvisational drama system has reached a professional level, transforming cultural and tourism resources into immersive image images, which can better facilitate cultural dissemination. Research indicates that AI technology promotes the evolution of the cultural and tourism industry towards intelligence, personalization, and sustainability through a trinity model of technology, scenarios, and services, providing policymakers with practical paradigms in three aspects: data-driven, experience upgrade, and value creation.
Digital transformation Immersive experience
Symbiosis of Scientific Rationality and Humanistic Care Literary Transformation and Values of Climate Science Narration in The Long Summer
In the context of the Anthropocene, the global outbreak of the climate crisis has made the integration of climate science and literary expression an inevitable trend of the times. Scientific rationality provides cognitive support for ecological governance, while humanistic care infuses spiritual warmth into ecological practice. Their symbiosis has become the core value pursuit of contemporary climate fiction. Kim Stanley Robinson’s The Long Summer takes rigorous climate science as its narrative foundation, breaking through the traditional perception of “opposition between science and literature”. It organically integrates climate scientific knowledge, scientific practice with humanistic narration and ecological ethics, accomplishing a creative literary transformation of climate science narration. From an interdisciplinary research perspective, this paper combines theories of science communication, ecocriticism and narratology to systematically analyze the pathways of literary transformation of climate science narration in The Long Summer, interpret the symbiotic logic of scientific rationality and humanistic care, and explore its multiple values in science communication, literary innovation and ecological practice. Research shows that Robinson realizes the transformation of climate science from a “knowledge system” to “literary expression” through concrete narration, humanized characterization and value integration, constructing a narrative mode with “scientific rationality as the backbone and humanistic care as the soul”. This not only highlights the objectivity and seriousness of climate science, but also conveys the humanistic idea of “symbiosis between humans and nature”, providing important reference and ideological support for contemporary climate fiction writing, science communication and ecological governance.
Research on Digital Music Self-Media Communication and Marketing Strategies
Digital music, as a universal carrier of emotion and a symbol of communication, possesses vast potential for imagination. Whether it's timeless classics or viral online hits that climb the charts, they can all evoke, to varying degrees, people's resonance and yearning for a better life. In the current climate, where the "time black hole" effect of short videos on social media is significantly enhanced, digital music, if it can resonate with users' emotions to deliver valuable music video content and integrate commercial appeals into visual music scenarios, is more likely to generate discussion, attention, and spontaneous word-of-mouth marketing.Digital music refined operation means conducting more granular operations targeting users, such as user groups, marketing channels, conversion processes, usage scenarios, and user behavior data, to carry out more targeted operational activities and analysis in order to achieve operational objectives.
Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
Analysis of Designers' Creative Autonomy in AI-Assisted Design
With the widespread application of artificial intelligence in image processing, designers need to reevaluate and clarify the supportive role that AI plays in the design process, upholding the designer's creative autonomy. This essay explores the applications and advantages of AI tools for visual prototyping. Theoretical reflections on the issue of designers' creative agency in an AI-assisted context. Drawing on relevant case studies, the design employs artificial intelligence technology as an auxiliary tool to support designers in their creative work through human-machine collaboration. It is clear that the core competitiveness of creative work still lies in human agency and creative ability.
Digital Twin Technology Empowers Environmental Design: The Application of Media Art Education in Intelligent Space Creation
Against the dual backdrop of the digital transformation of the environmental design industry and the interdisciplinary integration of art education, digital twin technology has emerged as a core enabling tool for the intelligent development of environmental design, providing precise and dynamic technical support for the creation of intelligent space. However, the current application of digital twin technology in environmental design is plagued by the disconnection between technology and art, resulting in intelligent space lacking humanistic connotation and aesthetic value. Media art education, as an interdisciplinary educational form integrating digital technology and artistic expression, has become a key link to bridge digital technology and spatial art. This paper adopts the methods of literature research and theoretical analysis to define the core concepts of digital twin technology, media art education and intelligent space, demonstrates the feasibility of the integration of digital twin technology and media art education from multiple dimensions, sorts out the practical foundation of digital twin technology empowering environmental design, and puts forward specific implementation paths for the integration of media art education into the creation of intelligent space. The research aims to build a theoretical and practical bridge for the integrated application of digital twin technology and media art education in environmental design, solve the problem of overemphasizing technology while neglecting aesthetics in the creation of intelligent space, and provide practical reference for the coordinated development of intellectualization and artistry in environmental design, so as to promote the practical application of media art education in the design field.
Cultural Identity and Pedagogical Practice: Exploring the Educational Value of Chinese Calligraphy and Seal Carving in International Schools
Against the dual backdrop of deep integration of global education and international communication of Chinese culture, international schools, as core venues for the intersection of diverse cultures, have become important positions for the overseas dissemination of excellent traditional Chinese culture. Chinese calligraphy and seal carving, which integrate technicality, cultural connotation, and aesthetic value, are core artistic forms carrying traditional Chinese cultural genes, and their educational value and practical paths when integrated into the curriculum systems of international schools have attracted wide attention. Supported by cultural identity theory and cross-cultural education theory, this study adopts curriculum analysis, classroom observation, and semi-structured interviews to investigate 6 international schools with different curriculum systems (IB, AP, British A-Level) in China and Southeast Asia. It systematically explores the core educational value of calligraphy and seal carving in international schools, and sorts out the current implementation status, typical models, and practical dilemmas of teaching practice. The research finds that calligraphy and seal carving have three core values in international schools: they serve as an important link for Chinese students to connect with their cultural roots and construct cultural identity, a key window for international students to understand Chinese culture and cultivate cross-cultural perspectives, and an effective path for all students to improve their aesthetic ability and comprehensive quality. Currently, the teaching of calligraphy and seal carving in international schools faces problems such as fragmented curriculum systems, insufficient professional competence of teachers, poor localization adaptability of teaching materials, and a single evaluation mechanism. Based on this, targeted practical strategies are proposed from four dimensions: curriculum system reconstruction, teacher team building, teaching resource development, and evaluation mechanism innovation. This study aims to provide reference for the standardized and sustainable teaching practice of calligraphy and seal carving in international schools, and contribute to the international educational communication of excellent traditional Chinese culture.
A Study on Personalized Teaching Models in Art Education
Against the dual backdrop of the comprehensive advancement of quality-oriented education and the rapid development of the creative industry, personalized teaching has emerged as a pivotal paradigm to break through the bottlenecks of traditional art education and promote its high-quality development. The core value of art education lies in awakening individuals' unique aesthetic perception and creative potential, yet the traditional standardized teaching model struggles to adapt to students' diverse differences in artistic talent, learning interests, and cognitive styles, leading to a disconnect between teaching effects and educational goals. Based on the practical needs of general art education institutions (including primary and secondary schools, vocational colleges, and regular universities), this study takes constructivist learning theory and multiple intelligences theory as the core support, systematically analyzes the practical problems existing in current art education—such as rigid standardized teaching, weakened student subjectivity, limited channels for creative expression, and a single evaluation system—and deeply elaborates on the core connotation and essential characteristics of personalized teaching models in art education. From four core dimensions—hierarchical teaching objectives, customized curriculum content, flexible teaching methods, and diversified evaluation approaches—a clear and feasible personalized teaching framework is constructed. Combined with typical teaching cases in different art disciplines such as painting and digital media art, the practical application path of the model is detailed. Meanwhile, targeted guarantee measures are proposed from three aspects: improving teachers' professional capabilities, integrating teaching resources, and optimizing teaching management systems, ensuring that the personalized teaching model can be effectively implemented in general art education scenarios. This study aims to provide frontline art educators with a teaching reference that combines theoretical support and practical operability, helping to solve the problem of homogenization in art education, fully stimulate students' artistic potential and personality traits, and cultivate more compound artistic talents with both innovative thinking and cultural confidence.
Teaching Students in Accordance with Their Aptitude
Assessing Students' Creative Agency in Vocational Digital Media Art Education in the Age of Generative AI
The rapid iteration and practical application of generative artificial intelligence (AIGC) have reconstructed the teaching ecology and creative practice logic of vocational digital media art education, and also posed new challenges to the cultivation and development of students' creative agency. As the core literacy of vocational digital media art talents, creative agency is reflected in students' autonomous thinking construction, aesthetic expression, practical exploration and innovative breakthrough capabilities in artistic creation. Taking vocational digital media art education as the research field, this paper combines constructivist learning theory, digital literacy framework and creative development theory to analyze the connotative characteristics and constituent dimensions of students' creative agency in the age of generative AI, explore the dual impacts of AI technology on students' creative thinking and practice, and construct a targeted evaluation system for creative agency. Corresponding cultivation and evaluation implementation strategies are also proposed. This study aims to fill the research gap in the evaluation of students' creative agency in vocational art education under the background of AI-art integration, and provide theoretical reference and practical paths for the teaching reform and talent training of vocational digital media art education.
Transformation in the AI Era: Adaptive Strategies for Higher Art Education in the Philippines
The rapid iteration of artificial intelligence (AI) technology is profoundly reshaping the global higher education ecosystem, and higher art education in the Philippines is also facing technological impacts and transformation opportunities. Taking higher art education in the Philippines as the research field, this paper combines constructivist learning theory, cultural adaptation theory and digital literacy framework to analyze the current dilemmas and core challenges of higher art education in the Philippines in the AI era. From four dimensions—curriculum system restructuring, teaching mode innovation, teacher capacity enhancement, and cultural value preservation—this study proposes adaptive strategies for the transformation of higher art education tailored to the local context of the Philippines. The study aims to provide theoretical reference and practical paths for art institutions in the Philippines and Southeast Asia to respond to AI-driven changes and cultivate artistic talents with both cultural awareness and digital creativity.
Characteristics of Literati Bird-and-Flower Painting in the Mid-Qing Dynasty: A Case Study of Hua Yan's "Duck in a Peach-Shaded Pond"
In the mid-Qing Dynasty, the prosperity of the art market and the rise of the public's aesthetic tastes led to the transformation of literati flower-and-bird paintings. Hua Yan, as a representative figure of literati bird-and-flower paintings during this period, pioneered a style that combined meticulous work with freehand brushwork, achieving the integration of literati spirit and popular aesthetics. This article takes his late representative work“Duck in a Peach-Shaded Pond Painting”as the research object, combining image analysis and historical research, and systematically analyzes his artistic language from aspects such as composition, modeling, and brushwork, exploring the cultural metaphors and emotional projections carried by the“duck bathing”imagery. The research reveals that Hua Yan successfully integrated urban tastes and individualized expression while inheriting the spirit of traditional literati paintings, achieving an aesthetic breakthrough of“transforming vulgarity into elegance".“Duck in a Peach-Shaded Pond Painting”not only embodies the literati's pursuit of transcendent, serene, and free spirit, but also reflects the important trend of Chinese painting in the 18th century, from“exclusive appreciation”to“shared appreciation". Hua Yan's artistic practice holds a crucial position in the development of literati flower-and-bird paintings in the Qing Dynasty, and also provides a classic example for the modern transformation and market integration of Chinese painting.
Qing Dynasty literati flower-and-bird painting
A Study on Brand Visual Identity Construction and Promotion Strategies for Dongtou Seafood
This study examines the brand visual identity construction and promotion strategies for Dongtou seafood, addressing current issues of fragmented visual expression, superficial cultural translation, and disconnected communication. Moving beyond generic marine motifs, the research proposes a systematic visual framework grounded in Dongtou's distinct island heritage and fishing culture. It argues that effective branding requires translating local cultural resources into a cohesive visual identity that communicates origin authenticity and product reliability. Furthermore, the study outlines cross-scenario promotion strategies integrating tourism retail, new media, and e-commerce. By aligning brand positioning, cultural expression, and visual consistency, this paper provides a practical pathway for Dongtou seafood to transition from localized specialty sales to modern, recognizable brand communication, offering actionable insights for the branding of agricultural and marine specialties in similar coastal regions.
The Evolution of the Artistic Expression of Ujimqin Costume
The Ujimqin costume stands as a quintessential embodiment of Mongolian costume artistry, with its artistic expressions evolving dynamically through historical progression. This study examines the Ujimqin costume's artistic manifestations in form, patterns, color schemes, and craftsmanship. Employing a diachronic comparative research methodology, it systematically traces its evolutionary trajectory from traditional nomadic times to modern eras. The research aims to reveal the specific patterns of its artistic language's adaptation to social transformations, innovations in production techniques, and cultural exchanges. It analyzes how the costume achieves artistic innovation and adaptation while preserving its core aesthetic and cultural identity. This study holds significant reference value for understanding the temporal transformations of grassland ethnic art and the living inheritance of intangible cultural heritage.
Research on the Strategy of Lemoncello for Macao's Characteristic Snack Brand Based on Honeycomb Model
Driven by the tourism industry, the characteristic snack brands in Macao have gradually come to the fore. Lemoncello, as a local innovative brand, has attracted a large number of consumers with its healthy ingredients and unique flavors, demonstrating huge market potential. With the intensification of competition, how brands optimize their marketing strategies has become an urgent problem to be solved. Objective: To analyze the brand strategy and market positioning of Lemoncello using Dentsu's Honeycomb Model, and to provide theoretical guidance and practical reference. The method research adopted a combination of field investigation and consumer interviews, and conducted a multi-dimensional analysis of the brand's symbols, characteristics, functional benefits, emotional benefits, etc. in combination with Dentsu's Honeycomb Model. The conclusion is that Lemoncello has achieved remarkable results in brand building, especially in product innovation and health positioning. However, there is still room for improvement in brand story and emotional interaction. Optimizing brand communication and consumer experience will help Lemoncello further consolidate its market position and achieve sustainable development.
Research on the Audience’s Ability to Identify AI-Generated Pop Music
With the rapid development of generative artificial intelligence in the field of artistic creation, AI composition technology has been widely applied. The music it creates is increasingly similar to human works, making it difficult for listeners to distinguish AI-created popular music. This study aims to deeply explore the audience's ability to recognize AI-created popular music, the factors influencing recognition, and the impact of the characteristics of AI-created music on recognition. The research adopted the questionnaire survey method. Through the data analysis of the returned questionnaires, it provided references for music creation, the music industry, and the improvement of AI's independent creation capabilities.
On the Zen Expression in Bamboo Installation Art
This study investigates the manifestation of Zen principles and aesthetics within bamboo installation art, exploring its impact on the viewer's experience and comprehension of Zen philosophy. Recognizing a gap in existing literature, which primarily addresses Zen influence on traditional arts or the general use of natural materials, this research focuses specifically on the intersection of Zen and bamboo installation. The investigation identifies and analyzes specific Zen principles, such as mindfulness, impermanence, and emptiness, as expressed through the materiality, form, and spatial arrangement of selected bamboo installations. It examines how bamboo, with its inherent qualities of flexibility, resilience, and naturalness, serves as a medium for conveying Zen philosophy. Furthermore, the research explores the immersive nature of installation art and its potential to facilitate a deeper engagement with Zen concepts, considering the relationship between the artist's intention and the viewer's interpretation. The findings contribute to a framework for understanding and appreciating bamboo installation art through a Zen lens, highlighting its capacity to promote self-reflection and awareness. This study ultimately aims to enrich the understanding of contemporary art by illuminating the confluence of traditional materials, spiritual philosophies, and experiential aesthetics.
A Review of Current Research on "Langqiao Wooden Combs" at Home and Abroad
As a significant carrier of Huizhou culture, Langqiao wooden combs from Jing County possess both profound historical significance and industrial cluster advantages. Their craftsmanship was included in the Anhui Provincial Intangible Cultural Heritage List in 2014. However, the current mid-to-high-end wooden comb market still faces issues such as insufficient visual design and inadequate promotion of cultural added value.This paper systematically reviews domestic and international research on wooden combs. It finds that domestic studies predominantly focus on the history, craftsmanship, and product innovation of Changzhou combs, while neglecting Langqiao combs—which command nearly 70% of the global wooden comb market—particularly in brand image design and cultural dissemination.Overseas research emphasizes archaeological discoveries, functional evolution, and folkloric significance of wooden combs, with limited direct examination of Langqiao wooden combs. By reviewing existing literature, this paper highlights the imbalance between academic attention and market recognition of Langqiao wooden combs. It aims to provide theoretical guidance for future research on brand building and cultural dissemination of intangible cultural heritage wooden combs, thereby supporting the contemporary transformation of traditional Chinese crafts and fostering cultural confidence.
Copyright (c) 2025 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by-sa/4.0
Constructing Black-and-White Printmaking Images on High-Fired Color Glaze Backgrounds
This study examines how black-and-white linework interacts with high-fired color glazes in the formation of images on ceramic surfaces. During firing, high-fired glazes undergo melting, diffusion, and flowing, creating tonal layers, natural traces, and subtle transitions that arise from the material’s own behavior. These unpredictable yet visually coherent changes form the foundational background of the image. The lines applied after firing, in contrast, retain clarity and structural stability, providing direction and visual focus that organize the otherwise spontaneous glaze patterns. Close observation of glaze thickness, line density, and spatial rhythm reveals that deeper glaze areas intensify the visual weight of the lines, while lighter glaze regions soften their presence; the spacing of the lines establishes the value structure, and the dialogue between line direction and glaze movement shapes the overall rhythm of the composition. The findings indicate that the formation of ceramic imagery is not the outcome of a single technique but the result of ongoing coordination between natural glaze behavior and deliberate linear expression. Understanding this relationship offers insight into the visual logic of ceramic image-making and provides a new perspective for integrating high-fired glaze effects with linear artistic languages.
Digital Reconstruction of Traditional Auspicious Imagery
Traditional auspicious images, as important visual symbols of traditional Chinese culture, carry auspicious meanings, political symbols, and moral ideals. Evolving over thousands of years, they have formed a unique visual system with Eastern aesthetics. Faced with the changing context of globalization and the digital age, the inheritance and innovative expression of traditional auspicious animal images urgently require new paths. This paper takes typical auspicious images as its research object, systematically reviews their historical evolution and cultural connotations, explores the application mechanism and case results of AI-generated images in the digital reconstruction of traditional auspicious animals, and analyzes the similarities and differences between Chinese and Western auspicious symbols in visual language and cultural symbolism. Through empirical research on the "National Trend Pattern Project," it reveals how digital media empowers the contemporary expression and international dissemination of traditional images, and proposes a systematic path integrating visual strategies, narrative reconstruction, and cross-media communication.
A Brief Analysis and Performance of Chopin's "Grande Valse Brillante，Op.18"
Frédéric François Chopin, a great Polish pianist and composer of the Romantic period, devoted almost all of his creative activities to piano music, holding a pivotal position in this field. This paper takes Chopin's representative work, "Grande Valse Brillante," as the research object. Based on a brief introduction to Chopin's biography and the background of the composition, it analyzes the technical characteristics of the work from the dimensions of harmonic form, formal structure, compositional techniques, melodic features, rhythmic type and treatment, and emotional expression. Combining training and performance experience, it summarizes the performance techniques, thereby gaining a deeper understanding of the compositional style and key performance points of the piece.