Ideological and Political Guidance, Professional Empowerment and Practical Education: A Study on the Innovative Path of the Integration of College Live Broadcasting Associations into Ideological and Political Education

Hongwei Zhong; Yuqian Mei

doi:10.63313/crispp.9004

Authors

Hongwei Zhong School of Nanjing University Of Finance & Economics, Nanjing 210000, China Author
Yuqian Mei School of Nanjing University of Information Science & Technology, Nanjing 210000, China Author

DOI:

https://doi.org/10.63313/crispp.9004

Keywords:

webcast, Ideological and political education, Practice educating people, Food major, rural revitalization

Abstract

With webcasting becoming an important part of college students' daily life, how to effectively use this emerging media carrier to strengthen ideological and political education in colleges and universities has become an important topic of ideological and political work in colleges and universities in the new era. In this paper, taking the "live group of eating light" in the School of Food Science and Engineering of Nanjing University of Finance and Economics as a case, the innovative mode of ideological and political education in colleges and universities with the integration of "ideological and political education+specialty+practice" is discussed. By constructing the education mechanism with deep integration of ideological and political education, professional characteristics and practice platform, this model effectively solves the problems existing in traditional ideological and political education, such as theory divorced from reality, low student participation and single educational carrier, and provides a reference path for the innovation of ideological and political education in colleges and universities in the new era. The research shows that the live broadcast education mode not only improves students' comprehensive quality and employment competitiveness, but also strengthens the effectiveness and attractiveness of ideological and political education, and realizes the organic unity of knowledge transmission, ability training and value guidance.

References

[1] Yan Huang, Lin Qiao, Li Weidong. Study on the Influence of Live Learning Presence on the Communication Effect of College Students' Ideological and Political Education [J]. College Education Management, 2024, 18(4): 114-124.

[2] Wang Yang. Research on the link between ideological and political education in colleges and universities and webcasting [J]. Journal of Xichang University, 2025.

[3] Liu Feng. Research on the Impact of Webcast on College Students' Ideological and Political Education [D]. North China University of Water Resources and Hydropower, 2020.

[4] New ideas and case implications of college direct seeding to help agriculture under the ru-ral revitalization strategy [J]. Rural Economy and Technology, 2024(18).

[5] Ma Jinguang, Zhao Jianbin. New thinking on the construction of college associations under the network environment [J]. Management Observation, 2009(03).

[6] Research on the Problems and Countermeasures in the Construction of College Students' Associations under the New Situation [J]. Journal of Jilin Education College, 2016(09).

[7] Tang Rong. Innovative research on teaching methods of ideological and political theory courses in colleges and universities [M]. Chengdu: Southwestern University of Finance and Economics Press, 2021.