AI-enabled Dissemination Logic and Value Reflection in New Popular Literature and Art: A Case Study of the "Saving Fox on the Snowy Mountain" Creation Phenomenon

XiaoYa Sun

doi:10.63313/LLCS.9153

Authors

XiaoYa Sun Department of Cultural Management, Shanghai Publishing and Printing College, Shanghai ,200093, China Author

DOI:

https://doi.org/10.63313/LLCS.9153

Keywords:

Saving Fox on the Snowy Mountain, AI secondary creation, new popular literature and art, communication alienation, ecological ethics, public governance

Abstract

Taking the creation phenomenon of "Saving Fox on the Snowy Mountain" as the sole research object, this paper systematically analyzes its production mechanism, communication logic, cultural connotation and existing dilemmas from four core perspectives: media communication, cultural studies, ecological ethics and public governance by using case analysis, discourse analysis and literature research methods. It focuses on the creative characteristics, value presentation and development bottlenecks of new popular literature and art empowered by AI technology, and proposes optimized paths based on relevant theories and practical experience.

References

[1] Xinhuanet. Qianbi Building "Were you on the snowy mountain, have you ever saved a fox?"[EB/OL]. 2026-03-27.

[2] Jiefang Daily Observation. Still popular after 5 billion views: why did "Saving Fox on the Snowy Mountain" trigger a "brainstorm" carnival?[EB/OL]. 2026-03-24.

[3] Li Juan. Production Logic and Ethical Dilemmas of New Popular Literature and Art Empowered by AI [J]. Journal of News and Communication Review, 2025 (05): 78-89.

[4] Chinese Social Sciences Network. The "Two Mountains Theory" and the Philosophical Revolution of Ecological Civilization in the 21st Century [J]. Philosophical Research, 2025 (08): 34-45.

[5] Chinese Social Sciences Network. Communication Fission and Aesthetic Breakthrough of AI Secondary Creation Videos [J]. Literary Studies, 2025 (10): 123-132.

[6] Zhang Lei. Entertainment Expression and Value Guidance of Ecological Communication in the New Media Era [J]. Ecological Economy, 2024 (12): 189-196.

[7] Wang Hao. Human-Machine Collaborative Creation: A New Form of Literary and Art Production in the AI Era [J]. Theoretical Studies in Literature and Art, 2025 (03): 156-167.

[8] Liu Min. Ethical Boundaries and Practical Paths of Wildlife Protection from the Perspective of Ecological Ethics [J]. Studies in Ethics, 2024 (06): 102-109.

[9] Chen Yang. Public Governance Dilemmas and Optimization Strategies of New Popular Literature and Art [J]. Academic Research, 2025 (07): 134-142.

[10] Zhong Minghua. Modern Transformation of Traditional Culture and Innovative Development of New Popular Literature and Art [J]. Chinese Cultural Studies, 2025 (02): 98-107.

[11] Wu Fei. Algorithm Logic and Value Reconstruction in New Media Communication [J]. Journalism Quarterly, 2024 (11): 45-56.

[12] Li Li. Copyright Ownership and Legal Regulation of AI Secondary Creation Works [J]. Legal Forum, 2025 (04): 112-120.

[13] Geng, Z. Y., & Jia, X. T. The Ethical Risks of Text-to-Video Model and Its Coping Strategies [J]. Journal of Dialectics of Nature, 2025, 47 (6): 98-106.

[14] UNESCO. Recommendation on the Ethics of Artificial Intelligence [R]. Paris: UNESCO Publishing, 2021.

[15] Christensen, E. The socio-ecological costs of AI: Toward socially responsible and sustainable communication practices [J]. Social Media + Society, 2025, 11 (3): 1-12.