Translation of Core Cultural Terminology for Chinese Enterprises Going Global from the Perspective of Skopos Theory: A Case Study of Huawei

Abstract

With the acceleration of globalization and the rapid development of social technology, the translation of core corporate cultural terminology has become a key factor influencing the effectiveness of cross-cultural corporate communication. Terminology carries corporate values, and its accurate transmission directly affects overseas cultural identification with the company and the international construction of its brand image. However, in the practice of enterprises going global, differences exist in the strategic choices and presentation effects of translating cultural terminology, making this a topic worthy of investigation. This paper adopts Skopos Theory as its theoretical framework, takes Huawei as a case study, and obtains research materials from Huawei's official website. It primarily analyzes the translation strategies of Huawei's core cultural terminology by examining the terms presented in official Huawei documents. The study finds that Huawei adopts differentiated strategies based on the functional positioning of different terms. This diversified strategy reflects the principles of Skopos Theory while also revealing potential conflicts between fidelity to the original meaning and ease of acceptance for the target audience. The case analyses in this paper can provide practical references for the translation of core cultural terminology for other Chinese enterprises going global.