Literature, Language and Cultural Studies
Literature, Language and Cultural Studies ISSN Print: 3079-5095 ISSN Online: 3079-5109
Strategies for Translating Scientific and Technical Texts: A Case Study of the E-C Translation of Climate Change and Pediatric Skin Health
With the intensification of global climate change, the demand for translating medical literature on this topic has grown significantly. This paper explores strategies for translating scientific and technical texts through a case study of the English-Chinese translation of the medical paper Climate Change and Pediatric Skin Health. Selected from the International Journal of Women‘s Dermatology, the source text draws on multiple disciplines, including dermatology, meteorology, and biology, presenting a high degree of specialization. The main challenges in translation lie in the handling of terminology and long sentences. At the lexical level, this paper analyzes the translation methods for technical terms and semi-technical terms, employing strategies such as amplification, omission, literal translation, and transliteration. At the syntactic level, it discusses techniques such as linear translation, reverse translation, and division. The study shows that translating scientific and technical texts requires a flexible combination of translation strategies based on accurate comprehension of the source text, balancing professionalism with readability. This paper aims to provide a reference for the translation of medical and scientific texts.
Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by-sa/4.0
A Semantic and Communicative Translation Analysis of Chapter Eight of The Love Hypothesis
This study takes Chapter Eight of The Love Hypothesis by the American novelist Ali Hazelwood as the object of translation practice. The novel presents a romantic love story characterized by a humorous and light‑hearted style without sacrificing professionalism. Guided by Peter Newmark’s theories of semantic translation and communicative translation, the translation practice applies semantic translation to the rendering of dialogues and adopts communicative translation to bring the target text closer to the reading experience intended by the original author. The findings indicate that in the translation of romance fiction, translators should flexibly employ different translation theories and methods to achieve vividness in the target language and convey the stylistic effect of the original. Rather than adhering rigidly to the form and expression of the source text, translators should avoid producing a translation that renders lively sentences in the original dull and lifeless.
C-E Translation of Chinese Philosophical Concepts from the Perspective of Functional Equivalence
Philosophical concepts are an essential component of cultural communication, serving as carriers of a nation’s worldview and intellectual tradition. This study aims to explore the effectiveness of Eugene Nida’s Functional Equivalence Theory in the Chinese-English translation of philosophical concepts. Taking Key Concepts in Chinese Thought and Culture: Philosophy as the case study, this research adopts a qualitative analytical method to examine how lexical and syntactic equivalence are realized in translation practice. The analysis reveals that, at the lexical level, strategies such as word class adjustment, isomorphic substitution, and explanatory translation help overcome cultural and semantic gaps. At the syntactic level, the use of kernel sentence restructuring and function-oriented translation effectively clarifies implicit logical relations in Chinese source texts. These approaches enable target readers to achieve a similar understanding and response as source readers. The study concludes that Functional Equivalence Theory provides a practical and effective framework for translating Chinese philosophical concepts, particularly in enhancing clarity, readability, and cultural transmission. However, limitations remain due to the complexity and interpretive openness of philosophical terms.
Research on Translation Strategies of Business English Contracts from the Perspective of Skopos Theory
Global economic integration makes cross-border economic and trade cooperation more frequent. Business English contracts are core legal document to clarify rights and responsibilities of both parties and ensure transaction security. The translation quality can affect the success of cooperation and legitimate rights. Because business English contracts are professional and rigorous, and they have standardized format, involving knowledge from multiple fields, traditional equivalence translation theories are hard to meet their functional requirements. This can lead to translation deviations and legal risks. As the core theory of functional translation, Skopos theory says that "translation purpose determines translation strategy", and it can provide support for solving this dilemma. In fact, we use the perspective of functionalism and analyze the textual characteristics and translation difficulties of business English contracts. Also we explore translation strategies for this. This aims to enrich the practical application of functionalism, provide reference for translation practitioners, and help promote cross-cultural business communication. It can make up the gap between theory and practice in current research, and provide ideas for similar studies.
Large Language Model-Based Translation Agents: A Review and Future Perspectives
Large language models (LLMs) have enabled general-purpose agents to expand into vertical domains such as translation. Accordingly, translation tools are evolving from passive programs into translation agents capable of autonomous planning, memory management, and external resource use. This paper reviews recent studies on translation agents from the perspective of Translation Studies rather than from a purely algorithmic viewpoint. It traces their technological evolution and theoretical mapping, with particular attention to single prompting with retrieval-augmented generation, multi-agent collaboration, and multi-level memory mechanisms. These developments partly simulate and reconstruct the cognitive strategies and collaborative networks of human translators. At the same time, the integration of translation agents into complex workflows reveals persistent problems, including limitations in quality assessment, blurred ethical accountability, and fluctuations in translators’ cognitive load. The paper argues that future research should further examine evaluation mechanisms, ethical norms, and responsibility allocation within human-AI collaborative translation while also strengthening translator prompt literacy, digital resilience, and curriculum reform in translation education. The significance of translation agents lies not in replacing human translators, but in reshaping the translation ecosystem and its collaborative models.
Comparative Study of the Golden Chamber: Translations by Luo Xiwen and Paul U.Unschuld
Amid globalization, there is growing global demand for China’s contributions in fields such as science and medicine. As a national treasure, Traditional Chi-nese Medicine (TCM) holds significant creative and far-reaching influence. Translating TCM classics thus requires integrated strategies—including trans-literation, liberal translation, domestication, and foreignization—to accurately convey medical and biological knowledge.From the perspective of eco-translatology, this study examines the English translations of Synopsis of the Golden Chamberby Luo Xiwen and Wei Naijie. By comparing their renditions of key medical terms, it explores the micro-level application of translation strategies and implements a “three-dimensional transformation” grounded in transliteration and liberal translation. This approach aims to achieve maximal textual accuracy in terminology translation, thereby supporting medical aca-demic exchange, promoting Chinese culture, and disseminating TCM wisdom worldwide for better global understanding of its essence.
English Translation Of Traditional Chinese Medicine
Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by/4.0/
The Translator Image in Film: A Case Study of C-3PO
Rapid advances in digital technology have profoundly transformed traditional modes of translation, with artificial intelligence increasingly emerging as a key agent in language services. Against this background, the image of the artificial intelligence translator in film and television has emerged as an important cultural text through which we can examine the translator’s image in the AI era. Taking C-3PO, a protocol droid in the Star Wars movie franchise, as the research subject, this study analyzes the construction of his translator image from an imagological perspective, focusing on three dimensions: information transmitter, crisis witness, and conflict mediator. The study finds that, on the one hand, C-3PO reproduces the translator’s long-standing condition of discursive marginalization and instrumentalization, while on the other hand his representation exposes the limitations of artificial intelligence translators in interpreting complex contexts and exercising cultural judgments. This image not only reflects the translator’s subordinate position but also highlights the continuing limitations of artificial intelligence in fully replacing human translators, revealing the dual predicament faced by translators in the AI era characterized by technological dependence on the one hand and the struggle for subjectivity on the other.
Study on the Translation of Chinese Traditional Architectural Terms under the Guidance of Eco-Translatology: A Case Study of Huizhou Architectural Terms
Chinese traditional architectural culture boasts a long history and profound deposits, which carries important research significance. In recent years, with the deepening trend of globalization and increasingly frequent exchanges among countries, a valuable opportunity has emerged for Chinese traditional architectural culture to go global. Based on the theory of Eco-Translatology, this paper takes Huizhou-style architecture, a representative genre of Chinese traditional architecture, as a case study to investigate the translation of its terms. It discusses the importance for translators to integrate translation with language, culture and communication in the translation of Huizhou architectural terms. It is hoped that this study can provide some reference for the translation of Chinese traditional architectural terms.
A Study on the English Translation of Cultivation-related Terms of address in A Record of a Mortal's Journey to Immortality
Against the backdrop of the cross-cultural communication of online literature going global, cultivation-related address terms, as core symbols carrying the cultivation worldview and cultural connotations, their translation quality is crucial to the understanding and acceptance of overseas readers. This paper takes the "Three-dimensional Adaptive Transformation" theory of Eco-translatology as the framework, takes A Record of a Mortal's Journey to Immortality and its English translation on Wuxia World as the research objects, and analyzes the English translation strategies and transformation effects of cultivation-related address terms combined with a self-built terminology database. The research shows that the translator has achieved translation balance through three-dimensional adaptive transformation, which not only provides practical reference for the translation of similar online literature, but also provides empirical support for the application of Eco-translatology in popular literature.
Three-dimensional Adaptive Transformation
A Record of a Mortal's Journey to Immortality
A Corpus-Based Study on the Translation Style of the Web Novel 'A Record of a Mortal's Journey to Immortality'
Against the backdrop of the large-scale international expansion of Chinese web fiction, the rapid adoption of AI translation alongside high-quality human translations has drawn attention to the linguistic features of translated works. Existing research predominantly focuses on macro-level industrial models or qualitative examinations of individual translation strategies, lacking systematic, linguistically grounded empirical analyses of classic translations that have undergone long-term market validation. This paper takes the English translation of 'A Record of a Mortal's Journey to Immortality' as its research subject and employs corpus linguistics methods to comparatively analyze the fan translation published on Wuxiaworld and the commercial translation published on Amazon, examining differences and similarities in lexical density, distribution of content words, handling of culture-loaded terms, and textual readability. The findings reveal that: (1) both translations exhibit higher lexical density than native English novels; (2) translation strategies for high-frequency key words reflect distinct orientation preferences; (3) regarding readability, both translations appropriately control average word length and sentence length, achieving standard reading proficiency, yet display stylistic differences; and (4) through word cloud and keyword analyses, the translations successfully construct a logically coherent Eastern xianxia (immortal cultivation) world. The study demonstrates that these linguistic features can serve as high-quality reference corpora for optimizing AI translation models and provide empirical support for future web fiction translation practice.
Overseas Expansion of Chinese Web Literature
Translation Strategies of Numerical Phrases in the Government Work Report
Numerical phrases usually refer to expressions where the common part is extracted when describing several similar things, with a number prefixed to the word. This form avoids redundancy caused by overly long texts, making expressions concise, powerful, and highly expressive. This study takes the original texts and official translations of numerical phrases in the 2019-2023 Government Work Report (hereinafter referred to as the "Report") as the corpus, and explores the translation strategies of numerical phrases through literature research and self-built corpus methods. Through the construction and retrieval of the self-built corpus, it is found that the translation of numerical phrases in the Report mainly includes five methods: literal translation, literal translation with paraphrasing, free translation, ignoring and not translating, and modifying translation. This study provides references for researchers and translation learners engaged in political text translation, and makes up for the shortcomings of existing studies to a certain extent.
The Effect of Task-Based Speaking Language Program on the English Language Anxiety Among STEM Students in China
This study investigates the impact of a Task-Based Speaking Language Program (TBSLP) on English language anxiety (FLA) among STEM undergraduates in China, addressing the prevalent issue of "deaf-mute English" where students excel in reading but struggle with oral communication. Drawing on Task-Based Language Teaching (TBLT) principles, the 12-week program was implemented with 50 sophomore and junior STEM students at a Chinese University, utilizing pre- and post-program surveys (adapted from the Foreign Language Classroom Anxiety Scale), and attendance tracking to measure changes in anxiety levels, speaking confidence, and willingness to communicate. Results indicated a significant reduction in FLA (p < 0.05), with participants reporting increased comfort in real-world speaking tasks and enhanced motivation for English use in STEM contexts. The findings underscore TBLT's efficacy in mitigating anxiety through authentic, collaborative activities, offering practical implications for EFL curriculum reform in Chinese higher education to better prepare STEM graduates for global collaboration.
Strategies for Teacher Error Correction Feedback in English Teaching and the Application Pathways
As a core subject in basic education in China, English teaching quality directly affects the development of students' English core competencies. Language errors are inevitable in second language acquisition, and teacher error correction feedback is a key link connecting teaching, learning and assessment. Based on the competency-oriented approach and the integration of teaching, learning and assessment in the 2025 Edition of General High School English Curriculum Standards, this paper combines second language acquisition theories and research, analyzes the essential attributes and generation logic of language errors, defines the concept and implementation principles of error correction feedback, constructs a multi-dimensional strategy system, and proposes targeted optimization paths.
Integration of teaching, learning and assessment
A Comparative Study on the C-E Translation of Tales of Hulan River from the Perspective of Rewriting Theory
In literary translation, retranslation is quite familiar. Retranslations of classic works of literature have become very prevalent in recent decades. It is worth noting that retranslations of the same work by the same author are even more valuable. The distinction between the two versions can be manifested in many ways. Under these circumstances, this paper uses the rewriting theory to analyze the retranslation of Tales of Hulan River compared to the original translation to see if there are any reasons for these improvements. To study this question, it is of priority to study the status quo of the retranslation. From a practical point of view, retranslation is becoming more and more popular. The study of retranslation is conducive to clarifying the current situation of literary translation, understanding the problems faced by retranslation in practice, and making some useful references for the translators who are still engaged in retranslation. From a theoretical point of view, manipulation theory has been developed for a long time and still has research vitality after continuous improvement and development research verification. Compared with the 1979 version, the 2002 version of Tales of Hulan River by Howard Goldblatt, have obvious changes on syntactical, lexical and textual level. After more than 20 years, tremendous changes have taken place in the of C-E translation market, including the publishers and successful Chinese culture popularization. And more importantly the author has gained further translation experience which clearly has positive impact on the retranslation. This paper draws on the research vitality of rewriting theory, for it is exactly guidance in revealing the factors of improvements including patronage ideology and poetics. At the same time, descriptive studies on retranslation will be more and more in the following development. This paper hopes to make some contributions to this field through research. This paper is divided into five chapters. The chapters are arranged as follows: The first chapter is the literature review, which explains the international study and domestic study of rewriting theory. The second chapter gives the background information of the research sample Tales of Hulan River. The third chapter lists the three elements of rewriting theory and their roles while applied to translation. Chapter four discusses the differences of the two translations in different aspect, including patronage, ideology and poetics, which specifically compares the improvements in lexical syntactical and textual level. Chapter five draws a conclusion from the perspective of rewriting theory and what is needed for the translators while retranslating classical literature.
Cyborg Bodies and Identity Reconstruction in the Post-Apocalyptic Novel The Wind-Up Girl
This paper analyzes the construction and alienation of cyborg bodies and identities in Paolo Bacigalupi’s post-apocalyptic novel The Windup Girl. Focusing on the interactions between humans, genetically modified organisms and nonliving matter in the novel, the paper explores how the body transcends its status as a passive object to become a dynamic field participating in power reconstruction in the post-apocalyptic context. The study finds that the body in the novel is a material existence permeated with political, economic and ecological relations, and its deep entanglement with non-human matter not only challenges anthropocentrism but also highlights the core role of the material body in shaping identity and constructing survival ethics. The novel reconstructs the ethical and political implications of the body as an "actor", providing critical insights for reflecting on the drawbacks of global capitalism, building a symbiotic relationship between humans and the material world, addressing ecological challenges and achieving sustainable development.
Washback Effects of the CET-4 Writing Test on College English Teaching and Learning: Research Trends and Key Issues
Washback refers to the influence of testing on teaching and learning, particularly in high-stakes examinations. As one of the most influential national English proficiency tests in China, the College English Test Band 4 (CET-4) has a significant impact on college English instruction, especially through its writing section. This study aims to examine the washback effects of the CET-4 writing test on college English teaching and learning by reviewing and synthesizing relevant studies from international journals and the China National Knowledge Infrastructure (CNKI). The findings indicate that the CET-4 writing test produces both positive and negative washback. Positively, it promotes instructional improvement, clarifies teaching objectives, and enhances students’ learning motivation. Meanwhile, negative effects such as exam-oriented teaching, mechanical learning strategies, and reduced creativity in writing are also observed. In addition, recent research highlights the growing role of digital tools and artificial intelligence in shaping new forms of washback. It is concluded that diversified empirical approaches and technological integration are essential for maximizing positive washback and improving college English writing instruction.
Pragmatic Failures and Implications of the Florasis Eyebrow Pencil Incident from the Perspective of the Politeness Principle
Guided by Leech’s Politeness Principle, this study analyzes the pragmatic failures in the Florasis eyebrow pencil incident. The findings reveal that as a lead anchor, Li Jiaqi’s sales discourse during the livestream violated the Politeness Principle, which includes tact, generosity, approbation, modesty, agreement, and sympathy maxims. Multiple violations of the Politeness Principle negatively impacted both his personal image and the reputation of the livestreaming industry. Therefore, the paper proposes some pragmatic suggestions for streamers based on the Politeness Principles, aiming to raise awareness of harmonious marketing communication between viewers and streamers and provide insights for improving livestreaming sales discourse.
Rules as Power: The Contest for Rule-Making Authority in Digital Public Diplomacy among the US, China, and the EU
The core of international competition in the digital age has shifted to the struggle for rule-making power. As the principal actors, the United States, China, and the European Union are reshaping the global digital order through digital public diplomacy. From a political economy perspective, this paper constructs a three-dimensional analytical framework—"Strategic Positioning-Rule Tools-Efficacy Analysis"—to examine the divergent strategies of these three actors in the realms of technical standards, data governance, and digital trade. The study finds that the United States leverages value-based alliances to promote exclusive rule hegemony, China achieves breakthroughs through development-oriented alternative rules, and the EU constructs standard barriers by capitalizing on its normative power. The contest for rule-making authority is, in essence, a process of reconstructing power structures in the digital age, the outcomes of which will profoundly shape the landscape of global digital governance. Developing countries must seek strategic autonomy amid great power rule competition, enhancing their rule-making influence through technological localization and multilateral cooperation.
Understanding GenAI-Assisted English Learning Among College Students: A TAM- and SRL-Based Interview Study
This study examines how college students use generative AI for English self-regulated learning. 16 undergraduates were interviewed using semi-structured protocols. Data were analyzed via hybrid thematic analysis using NVivo 11. The results reveal three usage frequencies: frequent (31.25%), occa-sional (43.75%), and on-demand (25%). Translation (87.5%) and writing assis-tance (75%) were primary uses, while listening training was unused. Although all participants valued AI for improving efficiency and output quality, over half ques-tioned its long-term developmental impact and expressed concerns about shal-low content and over-reliance. AI effectively supported monitoring and reflection (62.5% engagement) but rarely aided learning planning (18.75%). Key barriers included inaccurate outputs (62.5%) and challenges in formulating precise prompts (56.25%). Attitudes toward academic integrity varied, with most con-sidering the line between assistance and cheating as purpose-dependent. This study offers nuanced insights into generative AI integration in language learning and suggests implications for optimizing AI-supported educational practices.
The Dual Beauty of Nature and Humanity: A Critical Reading on the Traditional Chinese Culture in Magpie Bridge
Set within a nostalgia narrative of traditional Chinese culture in modern China, The Magpie Bridge by Liu Hong in 2003 can be regarded as a masterpiece of Chinese culture. This essay applies Maurice Halbwachs’ collective memory to analyze how different Chinese cultures are described and function as personal memory to develop the whole narration of this novel. Traditional Chinese culture is represented in various forms, such as Chinese love myths, classical poems and Chinese gardens, etc. The analysis reveals that Liu Hong provides a new perspective to comprehend the cultural representation of traditional China. By applying the elements of traditional Chinese culture, the novel actually builds up the new image of China and Chinese people in contemporary British society. It proves that the essence of traditional Chinese culture is that Chinese people live in harmony with nature and be friendly with foreign countries, which is also the nature of traditional Chinese aestheticism.
Digital Trategies for Breaking Barriers: How Promoters Drive Engagement with Intangible Cultural Heritage among Diverse Consumer Groups
With the rise of social media, more and more intangible cultural heritage pro-moters use the network to spread intangible cultural heritage, but the scope of accessible consumer groups is gradually limited. This study innovatively focuses on the information interaction network between “promoters”in social media. For the first time, it is found that the key reason for the poor promotion effect of intangible cultural heritage on Weibo is the lack of cooperation among promoters, so as to form an information islands. By analyzing the information interaction network between promoters, it is found that the key to expand the coverage of intangible cultural heritage to play the leading role of high-impact bloggers and break the barriers of small groups. This study provides a feasible path with net-work collaborative optimization as the core for the promotion of digital business in intangible cultural heritage and other fields.
Bridging News and Play: The Concept, Characteristics, and Challenges of Newsgames
In the current era of technological transformation, media forms are undergoing cross-border integration. Newsgames are gradually emerging as a significant in-novative format within digital journalism. This paper examines two primary def-initional perspectives on newsgames—journalistic professionalism and non-fiction writing—and summarizes their core characteristics: a fact-based foundation, reliance on procedural rhetoric, and strong interactivity coupled with immersive experience. Concurrently, the study identifies structural contradic-tions inherent in newsgames concerning topic selection, the balance between authenticity and entertainment, and the coordination between timeliness and user retention. Furthermore, it proposes pathways for sustainable development by expanding narrative boundaries, adhering to the core principle of authenticity, and innovating product logic. This discussion aims to provide a reference for understanding and developing newsgames.
The Study on the Aesthetic Characteristics of Ujimqin Costume
The Ujimqin costume, a vital branch of Mongolian costume culture, embodies the unique aesthetic sensibilities and lifestyle of the grassland people. This study systematically analyzes the aesthetic qualities of Ujimqin costumes through their forms, colors, patterns, and craftsmanship, revealing their harmonious, natural, and robust aesthetic style. By integrating historical and cultural contexts, the research explores the nomadic cultural significance embedded in these garments, examining how their patterns, colors, and designs symbolize ecological wisdom, social identity, and spiritual beliefs. Through decoding the symbolic meanings of Ujimqin costumes, the study demonstrates that they are not merely practical items for daily life but also important carriers of ethnic identity and cultural memory. This research aims to deepen the understanding of the aesthetic value of Ujimqin costumes and provide theoretical references for the protection and inheritance of intangible cultural heritage.
Traversing the Interstices: The “Doors” in Exit West through the Lens of Homi Bhabha’s Third Space Theory
Drawing on Homi Bhabha’s “Third Space” theory, this article examines the imagery of “doors” in Mohsin Hamid’s Exit West. In the novel, “doors” serve as symbolic thresholds to the “Third Space”, thrusting the protagonists into a series of “interstitial” zones and forcing them into arduous cultural negotiation. The analysis of their divergent paths reveals that “hybridity” is not a harmonious fusion but a dynamic construction fraught with alienation and pain. The dissolution of their relationship proves that this identity reconstruction is a painful “rebirth” predicated on sacrifice. While illustrating Bhabha’s theory, the novel also provides a literary reflection on its abstraction through meticulous realistic depiction.
Exploring the Father-Son Relationship in Seize the Day through Murray Bowen’s Family Systems Theory
This essay thoroughly examines the father-son relationship in Saul Bellow’s Seize the Day through the framework of Murray Bowen's Family Systems Theory. By focusing on three key Bowenian concepts—differentiation of self, family projection process and emotional cutoff—this analysis reveals how Wilhelm's emotional struggles are shaped by his dysfunctional relationship with his father, Dr. Adler. The essay explores how Wilhelm’s emotional dependency, internalized projections, and failed emotional cutoff contribute to his ongoing psychological distress.
Symbols and Functions of Four Kinds of Violence in Han Kang’s The Vegetarian
Han Kang’s The Vegetarian, acclaimed for its poignant and poetic narrative that delves into historical traumas and the delicacy of human existence, profoundly resonates with the literary community and reshapes readers understanding of societal and humanistic concerns. The novel employs the metaphorical imagery of ‘meat’, ‘knife’, ‘dream’, and ‘breast’ to deconstruct the violent underpinnings of a patriarchal, carnivorous society. This paper examines the plight of women within such a framework through the character of Yeong-hye, leveraging Lakoff and Johnson’s metaphorical analysis to elucidate the nexus between four dimen-sions of violence, namely corporeal, psychological, symbolic, and sexual vio-lence, and Yeong-hyes existential crises and self-imposed incarceration.The cumulative effects of physical and psychological violence engender a pervasive sense of entrapment,catalyzing her retreat into solitude and a quest for identity. Yeong-hye’s metamorphosis into a tree symbolizes a critique of patriarchal con-straints, juxtaposing the arboreal emblem of natural liberty against the oppres-sive structures of patriarchy, thereby articulating a yearning for liberation from such dominance. The narratives rich connotations and aesthetic merits serve as a catalyst for introspection on gender subjugation within patriarchal constructs and the spectrum of resistance strategies available to women.
An Analysis of the English Translation of Chinese Cultural Symbols in Huawei’s System Naming
In the context of globalization, Chinese enterprises’ cross-border communication involves both technological-product export and cross-context cultural symbol transmission. As a representative Chinese tech enterprise, Huawei integrates traditional Chinese cultural symbols such as myths, philosophical thoughts and natural imagery into its system naming, forming a unique brand cultural system. This study takes Huawei’s system names as the research object to explore effective international translation and communication of such cultural symbols. Based on cultural translation theory, it analyzes four English translation strategies adopted by Huawei: transliteration, free translation, phonetic-semantic translation and cultural image reconstruction. The results indicate that these diversified strategies balance cultural authenticity and overseas acceptability to some extent but face dilemmas like diluted cultural connotation transmission and cognitive barriers for overseas audiences. This study aims to provide theoretical references and practical guidelines for the international communication of Chinese cultural symbols, and facilitate the efficient external translation and global dissemination of Chinese culture.
A Study on Translation Strategies of Three-character Phrases in the Government Work Report
As a kind of idiom and a special language symbol, the difficulty of translation in Chinese three-character phrase is self-evident. In this study, the original text of the Government Work Report (hereinafter referred to as the GWR) from 2020 to 2022 and the official English translation are used as the corpus to classify the three-character phrases and explore their translation strategies under the guidance of Reception Aesthetics theory. It is found that in the GWRs of recent 3 years, there are mainly four types of three-character phrases: verb-object three-character phrases, modifier-modified three-character phrases, derivative three-character phrases and other types of three-character phrases; On the basis of being faithful to the original text, the translator takes into account the readers' acceptance as much as possible, and adopts two translation strategies: literal translation and liberal translation. This study aims to provide certain references for translators and later scholars.
A Study of The Cenre Glassifiction of Khorchin Folk Songs
This article explores the genre classification/typology of Khorchin folk songs, which represent a distinctive branch of Mongolian folk music and are widely performed in regions such as Hohhot, Hinggan, and Tongliao in Inner Mongolia. The study examines the thematic content, linguistic structure, musical characteristics, and vocal style of Khоrchin songs. Based on these features, the songs are classified into six main types: lyrical songs, work songs, ceremonial songs, humorous songs, epic/historical ballads, and children’s songs. Each category reflects the lifestyle, worldview, traditions, history, and culture of the Khоrchin people. The study reveals that Khоrchin folk songs are typically short in form, melodically simple, linguistically accessible, and emotionally expressive. This classification provides a foundation for further research in the fields of ethnomusicology, linguistics, and cultural studies, contributing to a deeper understanding of Mongolian oral heritage.
Characteristic Styles and Development Trends in Modern Comic Illustration
Communication through images can be considered the earliest form of non-verbal communication used by humankind. Modern scholars of rock and cave paintings continue to study and interpret these works, showing that they are not merely pictures but carry deep communicative meaning. Before writing emerged, images served as a primary tool for sharing ideas. From ancient times through the end of the 19th century, literacy rates were low, so visual communication remained widely used until recently. Even at the end of the 20th century and the beginning of the 21st, short-form informational imagery continued to play an important role in communication. Comics, which developed in the 1950s in European countries such as France, as well as the United States, and Japan, evolved not only as entertainment but also as an influential form of modern visual culture that combines fine art and literature, which has had a significant impact on social psychology. The purpose of this research is to examine the unique style of modern comics and identify current development trends. To do so, the study applies art analysis, comparative image studies, and semiotics.