Literature, Language and Cultural Studies
Literature, Language and Cultural Studies ISSN Print: 3079-5095 ISSN Online: 3079-5109
Exploration into the Semantic Evolution of the Word "Zhong" in Henan Dialect and Chinese Traditional Thinking Patterns
"Zhong" is the most iconic core vocabulary in Henan dialect, serving multiple functions such as daily response, value judgment, and cultural symbol. This paper examines the usage of the character "Zhong" from oracle bone inscriptions of the Shang Dynasty to literature of the Yuan, Ming, and Qing dynasties from a diachronic perspective, verifies the origin and inheritance of its meanings of "possible, feasible, and appropriate", and combines the Central Plains elegant language and the linguistic history view of "one source, three capitals" to reveal the intrinsic connection between the Henan dialect "Zhong" and the Chinese "advocating the middle" and "harmony" thinking. The study finds that the dialect usage of "Zhong" is rooted in the core location of Central Plains culture, and its semantic evolution is highly isomorphic with China's traditional worldview, outlook on life, aesthetic, and ethical pursuits. It is a typical example of regional dialects carrying the genes of Chinese culture.
Copyright (c) 2026 by author(s) and Erytis Publishing Limited https://creativecommons.org/licenses/by-sa/4.0
The Application of Advance Organizers in English Vocabulary Teaching at Secondary Schools
Rote memorization and weak application in senior high school English vocabulary teaching affect students’ core competencies. Based on Ausubel’s Cognitive Assimilation Theory and the 2022 English Curriculum Standards, this paper explores the use of Advance Organizers in vocabulary instruction. It analyzes the nature of vocabulary learning, defines the principles of Advance Organizers, and constructs a multi-dimensional strategy system including expository organizers, comparative organizers, and multimodal resources, supported by a teaching case. Results show that Advance Organizers effectively bridge prior knowledge with new vocabulary, optimize cognitive structure, and enhance learning efficiency. The study provides a practical reference for promoting meaningful vocabulary learning in senior high school.
Application of the Production-Oriented Approach in Junior High School English Reading and Writing Lessons
In an era of accelerating globalization, the importance of English as the main language of international communication has become increasingly prominent. The junior high school stage, as a crucial period for English learning, plays a vital role in developing students' comprehensive English skills. The ability to read and write English is not only an important tool for students to acquire knowledge and exchange ideas, but also an important indicator to measure their English proficiency. However, there are many problems in the current teaching of reading and writing in junior high school English, such as emphasizing reading over writing, separating reading and writing, and separating learning from application. Therefore, in response to the above problems, this paper uses the "output-oriented method" proposed by Professor Wen Qiufang's team and attempts to combine teaching practice with the teaching process of "drive - facilitate - evaluate" to explore its application in junior high school English reading and writing classes, with the aim of improving the effectiveness of reading and writing teaching.
Practice of Impromptu Interpretation in Sino-Thai Student Exchange Activities: Reflections from a TCFL Interpreter
Interpretation is a core skill for language major students, playing the role of a bridge to connect people in communication. In cross-language and cross-cultural activities, for a major in Teaching Chinese as a Foreign Language (TCFL), college students should have basic language communication skills and the ability to do impromptu interpretation. This article is based on a cross-cultural activity between Chinese and Thai students held at Krirk University in Bangkok, Thailand. This article reviews on-site impromptu interpretation practice and summarizes the characteristics of impromptu interpretation, such as its immediacy, temporariness, and on-site nature. Interpreters use colloquial real-time translation and combine it with body language and other methods to complete communication tasks in real activities where there are a large number of participants and many unexpected situations occur. In this activity, I also participated and served as the sole interpreter for this activity, responsible for on-site interpretation work. This article analyzes the language ability and curriculum of the undergraduate students majoring in TCFL at this university and proposes effective improvement suggestions. This study takes the cross-cultural communication activities of Chinese undergraduate students majoring in TCFL at Krirk University (the only university in Thailand that offers the "TCFL Major" at the undergraduate level) and Thai first-year students majoring in non-business Chinese as research cases. It aims to fill the gap in research on impromptu interpretation by students of "non-interpreting majors" and "TCFL majors" in cross-cultural activities at Thai universities and provides empirical cases of professional interpretation in situ from the perspective of cross-cultural communication in the field of International Chinese Education. At the same time, it offers practical suggestions for optimizing the curriculum of the International Chinese Education Major at the undergraduate level of this university.
Copyright (c) 2026 by author(s) and Erytis Publishing Limited. https://creativecommons.org/licenses/by-sa/4.0
A Comparative Study and Reflection on Module Design for Cultivating Cultural Awareness in Old and New Versions of Junior High School English Textbooks: A Case of Grade Seven Volume One
Based on the core competency framework specified in the English Curriculum Standards for Compulsory Education (2022 Edition), this paper makes a comparative analysis of the design differences in modules for cultivating students’ cultural awareness between the 2012 and 2024 editions of Grade Seven Volume One of PEP Junior High School English textbook. The study reveals that the new textbook achieves remarkable improvements in objective orientation, content selection, presentation modes, activity design and assessment guidance. It shifts its focus from knowledge memorization to competence-oriented learning and from overemphasis on foreign cultures to a balanced combination of indigenous and international cultures, attaching greater importance to the in-depth integration of language and culture as well as the development of students’ intercultural communicative competence. This research offers theoretical references and practical implications for textbook revision and classroom instruction.
Headdress Imagery and Sacred Order: An Iconological Study of the Iconographic System of Chaoyuan Tu in Yongle Palace
The Chaoyuan Tu in the Sanqing Hall of Yongle Palace is one of the largest extant Daoist murals in China and one of the works of the highest artistic value. Taking the headdress imagery in Chaoyuan Tu as its point of departure, this paper combines iconological methods with an archaeological perspective to systematically explore the mechanisms through which its iconographic system is constructed. The study argues that the headdresses in Chaoyuan Tu are not independent decorative elements, but rather a core symbolic system for constructing the hierarchical order of the Daoist pantheon. By analyzing the formal features, ornamental composition, and use of color in four major types of headdresses—mian crowns, phoenix crowns, jinxian crowns, and floral crowns—this paper reveals the interaction between headdress imagery and the human system of ceremonial dress, as well as the Daoist aesthetic thought and concepts of hierarchy embedded within it. It further extends from headdresses to the overall costume system, line language, color system, and compositional layout, thereby constructing a complete iconological interpretive framework for Chaoyuan Tu. The study shows that the iconographic system of Chaoyuan Tu not only inherits the excellent traditions of Tang and Song mural art, but also achieves creative transformation within the cultural context of the Yuan dynasty, embodying the Daoist aesthetic pursuit of “the unity of Heaven and humanity.”
A Comparative Study on the English Translation of The Sight of Father’s Back from the Perspective of Human-Machine Translation
Zhu Ziqing’s The Sight of Father’s Back is a classic work of modern Chinese lyrical prose. With plain and delicate language and implicit profound emotions, it boasts both literary aesthetic value and traditional cultural connotations. This paper takes Zhang Peiji’s human translation(HT), alongside machine translations produced by DeepL(NMT) and DeepSeek(LLM) as research objects. It conducts a comparative analysis of the differences, strengths and limitations of human and machine translation in the translation of literary prose across four dimensions: lexical richness, sentence structure, emotional expression and cultural value transmission. The study finds that machine translation possesses practical advantages such as semantic accuracy, standard grammar, translation efficiency and regular sentence structure, and is capable of meeting basic information transmission needs. However, it has obvious shortcomings in terms of literary aesthetics, empathy for implicit emotions, and the in-depth interpretation of cultural connotations. Human translation, relying on literary perception, emotional empathy and cultural interpretation, can better restore the lyrical characteristics and cultural essence of lyrical prose. Based on the findings, this paper puts forward corresponding implications for prose translation practice, human‑machine collaborative translation models, machine translation optimization, and the communication of Chinese culture, so as to provide references for the English translation practice of Chinese lyrical prose and the overseas communication of Chinese culture.
Stranding and Returning to the Sea: The Postcolonial Ecological Allegory of the “Whale” Imagery in The Whale Rider
Witi Ihimaera’s The Whale Rider is a classic work of contemporary Māori literature. Through the mysterious connection between Kahu, a girl excluded by traditional succession rules, and the whales, the novel explores the possibilities of colonial trauma, cultural rupture, and cross-species coexistence. Drawing on postcolonial ecocriticism, cross-species narrative, and trauma theory, this paper analyzes the triple connotations of whale imagery in the novel: the mythic whale, the stranded whale, and the redemptive whale. Together, these three dimensions form a complete allegorical trajectory from rupture to crisis to rebirth, revealing how The Whale Rider responds to colonial history through literary imagination and offering insights into the construction of a multispecies ecological ethics and cultural healing in the postcolonial era.
Translation of Core Cultural Terminology for Chinese Enterprises Going Global from the Perspective of Skopos Theory: A Case Study of Huawei
With the acceleration of globalization and the rapid development of social technology, the translation of core corporate cultural terminology has become a key factor influencing the effectiveness of cross-cultural corporate communication. Terminology carries corporate values, and its accurate transmission directly affects overseas cultural identification with the company and the international construction of its brand image. However, in the practice of enterprises going global, differences exist in the strategic choices and presentation effects of translating cultural terminology, making this a topic worthy of investigation. This paper adopts Skopos Theory as its theoretical framework, takes Huawei as a case study, and obtains research materials from Huawei's official website. It primarily analyzes the translation strategies of Huawei's core cultural terminology by examining the terms presented in official Huawei documents. The study finds that Huawei adopts differentiated strategies based on the functional positioning of different terms. This diversified strategy reflects the principles of Skopos Theory while also revealing potential conflicts between fidelity to the original meaning and ease of acceptance for the target audience. The case analyses in this paper can provide practical references for the translation of core cultural terminology for other Chinese enterprises going global.
A Study on the Issues and Solutions in Translating Terminology Related to Ecological Civilization with Chinese Characteristics
Terminology related to China’s ecological civilization embodies the wisdom of China’s ecological governance, and the quality of its translation directly impacts the international dissemination of China’s ecological civilization concepts as well as cooperation and exchange in global ecological governance. This paper analyzes the primary issues currently encountered in the translation of terms related to China’s ecological civilization, including conceptual mistranslations, loss of meaning, the coexistence of multiple translations, and inconsistent formatting. It proposes corresponding solutions to these issues by focusing on two areas: enhancing translator competence and developing institutional platforms. The aim is to improve the accuracy and standardization of translations for terms related to China’s ecological civilization, thereby facilitating the dissemination of China’s ecological civilization concepts and governance solutions overseas.
Research on the Applications and Challenges of AI in Translating Shakespearean Drama
Taking Zhu Shenghao’s Chinese translation of Timon of Athens as the reference text, this paper investigates the performance and limitations of artificial intelligence in the translation of Shakespearean literature. The study selects translations generated by OpenAI’s ChatGPT and DeepSeek as research corpora. Through close reading and comparative textual analysis, the paper systematically compares AI-generated translations with human translations from the perspectives of lexical choice, syntactic processing, rhetorical reproduction, and emotional expression. The findings suggest that AI performs relatively well in semantic comprehension and information transmission, producing translations that are generally clear and standardized. However, it still shows deficiencies in rendering poetic language, ironic tone, and complex character emotions. Compared with Zhu Shenghao’s version, AI translations tend to exhibit a strong explicitation tendency, weakening the linguistic tension and ambiguity of the original text. This paper argues that artificial intelligence is more suitable as an auxiliary tool in Shakespearean literary translation, and that its effective application depends heavily on the literary judgment and aesthetic intervention of human translators. Human–AI collaboration may therefore become an important direction for future literary translation practice.
A Study on the Strategies for Translating Chinese Proverbs With Cultural Imagery Into Japanese
Chinese proverbs serve as carriers of Chinese culture and crystallize the life experiences and wisdom of the people. Rich in cultural imagery, Chinese proverbs highly reflect the cultural characteristics and regional features of the Chinese language. This study focuses on the Japanese translation of cultural imagery in Chinese proverbs, exploring appropriate translation strategies to accurately convey the cultural connotations embedded in these proverbs, with the aim of providing reference for the international dissemination of Chinese culture.
The House as Apparatus: Spatial Discipline in Kate Chopin’s “The Story of an Hour”
This article rereads Kate Chopin’s “The Story of an Hour” through feminist spatial criticism. It argues that the Mallard house is not a passive domestic setting or a simple symbol of marriage. Rather, it functions as a disciplinary spatial apparatus that shapes Louise Mallard’s body, vision, and movement. Drawing on Henri Lefebvre’s theory of produced space, Michel Foucault’s account of bodily regulation, and Doreen Massey’s analysis of gendered mobility, the article identifies three connected registers of domestic discipline: the bodily-medical, the visual-representational, and the architectural-hierarchical. The bodily-medical register defines Louise as fragile and governable before she speaks. The visual-representational register gives her a powerful but framed image of freedom through the open window. The architectural-hierarchical register returns her from the upstairs room to the downstairs threshold, where Brently Mallard’s return restores the order of marriage. Louise’s death is therefore not only an ironic physical collapse. It is also the result of a spatial order that allows female autonomy to be imagined but not inhabited. A brief comparison with Charlotte Perkins Gilman’s “The Yellow Wall-Paper” suggests the wider usefulness of this model for reading nineteenth-century feminist representations of domestic space.
A Brief Analysis of American Indian Identity in the Post-colonial Context -- Taking Love Medicine as an Example
Until today, when American multiculturalism is flourishing, the rights and interests of ethnic minorities in the United States still suffer from many deficiencies. Based on the post-colonial context, this paper will take the famous American Indian female writer Louise Erdrich's novel Love Medicine as an example, through the analysis of the protagonist's emotional experience and life tribulations, reveal the identity dilemma that the American Indians are faced with in the aspects of culture, history, and politics, etc., and analyze the struggle and exploration of the American Indians in the face of the dilemma.
Difficulties in Implementing Ideological and Political Education in High School English Continuation Writing Instruction and Corresponding Solutions
High school English learning is a crucial period for helping students establish correct worldviews, life perspectives, values, and noble ideological and moral qualities. The newly introduced question type in this year's college entrance examination—continuation writing—precisely enables teachers to integrate the concept of subject-based education into the classroom. This paper focuses on the implementation of ideological and political education in high school English continuation writing instruction. It provides an in-depth analysis of the current difficulties in implementing such education, including the forced integration of ideological and political elements, insufficient teacher competence, and an underdeveloped evaluation system. Furthermore, it explores the underlying causes, such as the challenge of integrating subject-specific features with ideological and political objectives, inadequate teacher training mechanisms, and outdated educational concepts. Based on these analyses, the paper proposes corresponding solutions, including thoroughly exploring ideological and political resources in textbooks, strengthening teacher training and professional development, and constructing a diversified evaluation system. The aim is to provide useful reference and insights for improving the effectiveness of moral education in high school English continuation writing instruction, thereby contributing to the realization of the goal of building a strong education nation.
A Study on the Cross-Cultural Communication Paths of Wu Dialect Cultural and Tourism IP from the Perspective of the Belt and Road Initiative
As the core carrier of Wu-Yue culture, the Wu dialect is confronted with a severe intergenerational discontinuity and cultural identity crisis in overseas Chinese communities. The in-depth advancement of the Belt and Road Initiative has ushered in a new historical opportunity for the cross-cultural communication of the Wu dialect. Based on Lasswell's 7W communication model, this study focuses on the cross-cultural communication of Wu dialect cultural and tourism IP, systematically sorts out the dilemmas of dialect inheritance among overseas Chinese, and puts forward a trinity cross-cultural communication strategy of "content production – media selection – audience adaptation". The research argues that we should give full play to the enabling role of digital technology. Through paths such as bilingual content production integrating "Wu Chinese + foreign languages", the construction of a multi-platform overseas social media matrix, and differentiated hierarchical communication for audiences, we can promote the Wu Chinese dialect from a regional language to international communication, and provide dialect cultural support for people-to-people bonds under the Belt and Road Initiative.
Gentleman’s Love In England During The Renaissance
The concept of “gentleman’s love” in Renaissance England is rooted in the tradition of medieval courtly love. Though it evolved over time, at its core it continued to imply a set of value standards balancing reason and affection. Edmund Spenser’s epic poem The Faerie Queene, written with a clear didactic purpose, articulates the moral ideals of gentlemanly culture, particularly in Book VI, The Legend of Sir Calidore, or of Courtesy, which centers on the affectional practice of gentleman’s love. This paper analyzes Calidore’s pursuit of the shepherdess Pastorella, arguing that while his love retains two central dimensions of courtly love—the idealization of women and the emphasis on courtesy—it simultaneously departs from its aristocratic context and moves toward a more rational and affectional balanced, secular model of love. Through the character of Calidore, Spenser rewrites the courtly love tradition within an English moral and cultural framework.
Research on the Construction of G7 Mainstream Media’s US-related Tariff Discourse
In recent years, the United States has unilaterally increased tariffs for many times, which has not only changed the trade relations between countries, but also caused trade differences between Western countries. The G7 belongs to the cooperation system of developed countries. The media coverage of the US tariff policy can directly reflect the true attitude and interest needs of each country. This paper takes the relevant news reports of the mainstream media of the G7 as the research object. Through text analysis and comparative analysis, it summarizes the characteristics of the media reports on the US tariff policy. Then from the political relations, economic interests, the media’s own characteristics and the international environment, analyze the reasons for the media to produce different public opinion attitudes. The study found that the reports of the G7 mainstream media are not uniform, and each country will adjust its public opinion position according to its own relationship with the United States and its own economic interests. Western media’s trade reports are not entirely objective, mostly serving their own interests.
How personality factors influence foreign language learning: Take foreign language enjoyment and risk-taking as examples
This study focuses on two personality factors—foreign language enjoyment and risk-taking—and explores their impact on foreign language learning. Foreign language enjoyment is a positive emotional experience that can spark learners’ interest and engagement, potentially enhancing learning efficiency and outcomes. Risk-taking, on the other hand, refers to learners’ psychological state and behavioral tendencies when facing learning challenges, which may influence their willingness to engage in language practice. Using a literature analysis approach, this study finds that there is a connection between foreign language enjoyment, risk-taking behavior, and foreign language learning outcomes. The research reveals that learners who experience greater enjoyment in foreign language learning generally exhibit higher learning motivation and achieve better learning outcomes. Meanwhile, learners who are willing to take on certain risks are more likely to engage in complex language interactions, which helps them expand their language skills and enhance their communicative competence. However, if learners excessively avoid risks, they may miss valuable learning opportunities and thus hinder the development of their language abilities. This study aims to provide foreign language educators with references for personalized instruction, helping them design more effective teaching strategies to meet the diverse needs of learners. At the same time, this study also helps learners gain a better understanding of themselves and encourages them to adopt a positive learning attitude, thereby achieving improved outcomes in foreign language learning. In addition, this paper explores...of The causal relationship between personality factors and foreign language learning outcomes, as well as how these personality factors can be cultivated and leveraged through teaching practices.
Research on Optimizing English Writing Automatic Feedback System from the Perspective of Computational Linguistics
Current deficiencies of English writing automatic feedback systems in grammatical error correction, semantic understanding, and pragmatic appropriateness may keep learners from more personalized and effective feedback in the computer-assisted language learning (CALL). The paper integrates key natural language processing skills with the English writing evaluation system to reveal the existing system issues, and provides targeted optimization strategies from the perspective of computational linguistics, including corpus construction, model training, and experimental analysis. The following experimental results show that the optimized system significantly improves grammar correction accuracy, textual logic recognition rate and other core indicators. It also offers learners outstanding practicality in personalized feedback compared to mainstream systems, which effectively assists learners in enhancing their English writing skills and provides reliable technical support and practical reference for CALL.
Spatiotemporal Construction and Ecological Reflection in Climate Narratives of The Long Summer in the Anthropocene
The advent of the Anthropocene marks that human activities have become the core force shaping the Earth’s geological and ecological systems, and the climate crisis is its most intuitive manifestation. Kim Stanley Robinson’s The Long Summer, grounded in rigorous scientific narration, constructs a literary world that confronts global warming head on, establishing itself as a classic text of contemporary climate fiction. Through layered construction of diverse spaces and artistic arrangement of multi dimensional time, the novel achieves a concrete representation of the Anthropocene climate crisis. Its spatiotemporal narration is not merely a formal innovation but a core carrier of ecological critique and value reconstruction. Supported by ecocriticism and ecological narratology, this paper analyzes the spatial forms and temporal logic of climate narration in The Long Summer within the Anthropocene context, explores the ecological reflections and value orientations embedded in its spatiotemporal narration, and interprets the novel’s literary response to the ecological dilemmas of the Anthropocene, so as to provide theoretical references and textual models for the study of contemporary climate fiction and the construction of ecological culture.
Research on the Construction of Campus Culture in Colleges and Universities from the Perspective of Strengthening the Consciousness of the Chinese nation’s Community
Carrying out the construction of campus culture in colleges and universities from the perspective of strengthening the consciousness of the Chinese nation's community is not only a practical need for colleges and universities to strengthen national unity education in the new era, but also an inherent requirement to continuously strengthen socialist ideological education. By creating material carriers, strengthening cultural creation, improving system construction and building brand activities, we can achieve the integrated development of education for the consciousness of the Chinese nation community and the construction of campus culture in colleges and universities from multiple dimensions such as material culture, spiritual culture, institutional culture and behavioral culture, so as to better exert the educational effectiveness of colleges and universities and improve the level of campus cultural connotation construction.
Build a solid sense of community for the Chinese nation
“Translation and International Communication” vs. Translation: A Conceptual Distinction
Against the backdrop of globalization and the continued advancement of China’s “going global” cultural strategy, the scope and connotation of translation studies are undergoing profound changes. In the traditional sense, translation primarily refers to the transformation between languages and the accurate transmission of meaning. By contrast, “translation and international communication” extends this function to serve broader purposes, including cross-cultural exchange, national image construction, and the competition for international discourse power. This paper first reviews the basic concept and conventional functions of translation, and then explains the background and connotation of “translation and international communication.” It proceeds to compare the two from five dimensions: communicative purpose, audience orientation, strategy selection, interdisciplinary engagement, and evaluation criteria. Based on this analysis, the paper argues that while the two are closely related, they differ significantly in terms of functional orientation and disciplinary boundaries. Translation serves as the foundation of international communication, whereas translation oriented toward international communication represents a new trend in the development of translation practice. This trend requires translators to go beyond linguistic competence and develop stronger awareness of cross-cultural communication as well as interdisciplinary literacy.
Translation Practice and Strategies for Environmental Governance Academic Texts: A Case Study of Chapters 13–14 of Research on the Overall Collaborative Governance Mechanism and Model of Cross-Domain Atmospheric Ecological Environment
Against the background of global ecological governance and cross-border environmental cooperation, the international dissemination of Chinese academic achievements in environmental governance has grown increasingly important. Environmental governance academic texts are characterized by dense technical terms, complex long sentences, strict logical reasoning, and interdisciplinary integration, all of which pose prominent challenges in Chinese-English translation. Based on the practical translation of Chapters 13–14 of Research on the Overall Collaborative Governance Mechanism and Model of Cross-Domain Atmospheric Ecological Environment, this study focuses on the linguistic features, core difficulties, and targeted strategies of such texts. Guided by Nida’s functional equivalence theory, this paper summarizes four major translation difficulties: terminology consistency, long-sentence restructuring, logical explicitation, and discourse coherence. On this basis, four practical strategies are proposed: standardized terminology management, syntactic restructuring, logical supplementation, and academic discourse normalization. Through case analysis of terms, sentences, and paragraphs, this study verifies the effectiveness of the strategies and further discusses translation principles for interdisciplinary academic texts. The findings show that the combination of theoretical guidance and practical operation can significantly improve the accuracy, fluency, and academic normativity of translated texts. This study not only enriches empirical research on environmental governance translation but also provides referential methods and perspectives for postgraduates, translators, and scholars engaged in related fields.
Schema Activation in Continuation Tasks Based on Schema Theory
With the deepening of education reform, the new composition type of "continuation task” has gradually appeared the college entrance examination papers in various regions. In 2016, the reading and writing task appeared for the first time in Zhejiang English college entrance examination. Compared with the conventional writing mode, the continuation task has higher requirements for students and is more in line with the requirements of the new English curriculum. Faced with this new challenge, some teachers still teach according to the type of traditional composition mode, which is obviously not feasible. The teaching of continuation task under the guidance of schema theory aims to analyze and correct students' content deviation, language confusion and cultural conflict in continuation, so as to truly improve students' ability of continuation. This paper will explore how to optimize senior high school students' abilities to continue writing after reading through schema theory, especially activating different types of schemata at different stages, in order to improve the quality of writing.
AI-enabled Dissemination Logic and Value Reflection in New Popular Literature and Art: A Case Study of the "Saving Fox on the Snowy Mountain" Creation Phenomenon
Taking the creation phenomenon of "Saving Fox on the Snowy Mountain" as the sole research object, this paper systematically analyzes its production mechanism, communication logic, cultural connotation and existing dilemmas from four core perspectives: media communication, cultural studies, ecological ethics and public governance by using case analysis, discourse analysis and literature research methods. It focuses on the creative characteristics, value presentation and development bottlenecks of new popular literature and art empowered by AI technology, and proposes optimized paths based on relevant theories and practical experience.
Exploring Ethical Issues in Translation Based on Translation Ethics and In Other Words
In the current process of professionalization in translation, ethical issues faced by translators themselves are gradually emerging. The role of the translator is closely related to the ethical issues encountered during the translation process. Therefore, exploring the ethical issues faced in the translation process is an important step in the development of translation. This article is based on the content of Translation Ethics and In Other Words on ethical issues in translation, summarizing their core content and exploring ethical issues in translation.
Strategies for Translating Scientific and Technical Texts: A Case Study of the E-C Translation of Climate Change and Pediatric Skin Health
With the intensification of global climate change, the demand for translating medical literature on this topic has grown significantly. This paper explores strategies for translating scientific and technical texts through a case study of the English-Chinese translation of the medical paper Climate Change and Pediatric Skin Health. Selected from the International Journal of Women‘s Dermatology, the source text draws on multiple disciplines, including dermatology, meteorology, and biology, presenting a high degree of specialization. The main challenges in translation lie in the handling of terminology and long sentences. At the lexical level, this paper analyzes the translation methods for technical terms and semi-technical terms, employing strategies such as amplification, omission, literal translation, and transliteration. At the syntactic level, it discusses techniques such as linear translation, reverse translation, and division. The study shows that translating scientific and technical texts requires a flexible combination of translation strategies based on accurate comprehension of the source text, balancing professionalism with readability. This paper aims to provide a reference for the translation of medical and scientific texts.
A Semantic and Communicative Translation Analysis of Chapter Eight of The Love Hypothesis
This study takes Chapter Eight of The Love Hypothesis by the American novelist Ali Hazelwood as the object of translation practice. The novel presents a romantic love story characterized by a humorous and light‑hearted style without sacrificing professionalism. Guided by Peter Newmark’s theories of semantic translation and communicative translation, the translation practice applies semantic translation to the rendering of dialogues and adopts communicative translation to bring the target text closer to the reading experience intended by the original author. The findings indicate that in the translation of romance fiction, translators should flexibly employ different translation theories and methods to achieve vividness in the target language and convey the stylistic effect of the original. Rather than adhering rigidly to the form and expression of the source text, translators should avoid producing a translation that renders lively sentences in the original dull and lifeless.
C-E Translation of Chinese Philosophical Concepts from the Perspective of Functional Equivalence
Philosophical concepts are an essential component of cultural communication, serving as carriers of a nation’s worldview and intellectual tradition. This study aims to explore the effectiveness of Eugene Nida’s Functional Equivalence Theory in the Chinese-English translation of philosophical concepts. Taking Key Concepts in Chinese Thought and Culture: Philosophy as the case study, this research adopts a qualitative analytical method to examine how lexical and syntactic equivalence are realized in translation practice. The analysis reveals that, at the lexical level, strategies such as word class adjustment, isomorphic substitution, and explanatory translation help overcome cultural and semantic gaps. At the syntactic level, the use of kernel sentence restructuring and function-oriented translation effectively clarifies implicit logical relations in Chinese source texts. These approaches enable target readers to achieve a similar understanding and response as source readers. The study concludes that Functional Equivalence Theory provides a practical and effective framework for translating Chinese philosophical concepts, particularly in enhancing clarity, readability, and cultural transmission. However, limitations remain due to the complexity and interpretive openness of philosophical terms.