Research on the Development Dilemmas and Breakthrough Paths of Independent Design Brands in Wenzhou

Qiuzi Liu

doi:10.63313/EBM.9054

Authors

Qiuzi Liu Wenzhou Polytechnic, Wenzhou 325035, China Author

DOI:

https://doi.org/10.63313/EBM.9054

Keywords:

Wenzhou, Independent Design Brands, Development Dilemmas, Development Suggestions

Abstract

This paper focuses on the development status of independent design brands in Wenzhou, deeply analyzes the dilemmas they face, covering aspects such as market recognition, consumer purchasing power, policy support, industrial chain, talent, and exhibition resources. By integrating relevant data and materials from 2021 to 2025, it reveals the root causes of the problems and puts forward targeted development suggestions. The aim is to provide theoretical and practical guidance for Wenzhou's independent design brands to break through development bottlenecks, promote the upgrading of Wenzhou's fashion industry, and shape a modern and fashionable urban image.

References

[1] Speech by Committee Member Zhong Junling - Promote the Creation of a Design Capital and Build a Fashion Special Zone in Wenzhou (Wenzhou Political Consultative Conference Network)[EB/OL].(2024 - 01 - 26)[2024 - 02 - 23]. http://www.wzzx.gov.cn/art/2024/1/26/art_1229781109_58878961.html

[2] Xiang Xiao, member of the Standing Committee of the Municipal Political Consultative Conference: Further promote the "Wenzhou Shoe and Clothing Customization" brand (Wenzhou Municipal People's Government)[EB/OL].(2022 - 04 - 13)[2024 - 02 - 23]. https://www.wenzhou.gov.cn/art/2022/4/13/art_1229623664_59160557.html

[3] The shoe industry in Lucheng, Wenzhou, Zhejiang Province has embarked on a new track. National Party Media Information Public Platform (National Party Media Information Public Platform)[EB/OL].(2023 - 03 - 22)[2024 - 02 - 23]. http://m.toutiao.com/group/7213205104948675132/?upstream_biz=doubao

[4] Wenzhou Daily: Gathering global design resources to enhance urban innovation and create a "fashionable Wenzhou and design capital" - Media Business School - Wenzhou Business School[EB/OL].(2022 - 05 - 12)[2024 - 02 - 23]. https://www.wzbc.edu.cn/Art/Art_48/Art_48_107886.aspx