The rise of domestic goods under the new media marketing road

Hao Ma; Lina Fang

doi:10.63313/EBM.9004

Authors

Hao Ma School of Business Administration,University of Science and Technology Liaoning, Anshan 114051, China Author
Lina Fang School of Business Administration,University of Science and Technology Liaoning, Anshan 114051, China Author

DOI:

https://doi.org/10.63313/EBM.9004

Keywords:

Domestic goods, new media marketing, traditional marketing model, ERKE

Abstract

In recent years, the patriotic sentiment of Chinese people is high, and the consumption tendency of domestic goods is more and more positive. The people's increasing attention to domestic goods has become an opportunity for the rise of the old domestic goods. However, many domestic products still adopt the traditional marketing model, can not adapt to the needs of today's times, the marketing model needs to be improved. In this context, it is proposed to combine domestic products with new media marketing technology, and use event marketing, live marketing, multimedia marketing and other technologies to promote domestic products to help the rise of domestic products. The combination of new media marketing and the promotion of domestic products is bound to make it explode with new vitality, which will not only follow the trend of The Times, but also stimulate the national economic growth to raise the national tax revenue and help the growth of national patriotic sentiment to form a virtuous circle.

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