Research on the influence of digital empowerment on the integrated development of rural industries under the background of rural revitalization

Abstract

The integration of rural industries is an important way to increase farmers' incomes and achieve high-quality development of agriculture and rural areas. It is also a key means to consolidate and expand the achievements of poverty alleviation and rural revitalization. However, there are some problems and limitations in the development of rural industrial integration, including lack of rural industrial integration; lack of benefit connection mechanism and lack of value sharing mode; imperfect service mechanism of rural industrial integration development; low participation of industrial integration; lack of enterprise innovation ability and insufficient continuity of industrial integration. In recent years, returning home to start a business has been established as a crucial measure to promote rural revitalization and rural modernization process. In the digital age, digital technologies represented by the Internet, big data and artificial intelligence are having a profound impact on traditional entrepreneurial activities. Taking Taobao Village as an example, its successful experience shows that through the empowerment of digital technology, it can effectively solve the ability dilemma faced by returning home to start a business, and thus promote the sustainable and healthy development of entrepreneurship. At the same time, migrant workers returning to their hometown to start businesses have a positive and positive role in promoting the integrated development of rural industries, and significantly stimulate the generation of the participation behavior of rural industrial integration.