Internet general experience platform promotes the innovative revival of erhu

Abstract

This article focuses on the "e+" erhu music promotion project, and describes its promotion of the innovative revival of erhu in the Internet era. Under the background that erhu music is facing inheritance difficulties, the country attaches importance to cultural inheritance and innovation, and the rapid development of the Internet, the project is centered on the "Lantang Zuoyuan" APP. According to the PEST analysis method, the political, economic, social, and technological environment in which the project is located is relatively favorable, with development opportunities, and after feasibility analysis and market forecasting, its market prospects are good. This project not only generates significant social benefits, such as expanding the influence of erhu music culture, enhancing public cultural confidence, and promoting social progress, but also has considerable economic benefits. By obtaining profits through various profit models, it drives the development of related industries, achieves mutual benefit and win-win results, and provides a new path for the inheritance and development of erhu music culture in the new era.