Research on the practical difficulties and solutions for the promotion and application of smart agriculture technology from the perspective of comprehensive rural revitalization: based on the perspective of "cognition attitude behavior motivation"

Xiaolu Wang; Yu Zhang; Jiayi Du

doi:10.63313/EBM.9047

Authors

Xiaolu Wang School of Economics, Anhui University of Finance and Economics, Bengbu 233030, China Author
Yu Zhang School of Economics, Anhui University of Finance and Economics, Bengbu 233030, China Author
Jiayi Du School of Economics, Anhui University of Finance and Economics, Bengbu 233030, China Author

DOI:

https://doi.org/10.63313/EBM.9047

Keywords:

Comprehensive Rural Revitalization, Smart Agricultural Technology, Realistic Dilemma, Cracking Strategies

Abstract

Agricultural development cannot be separated from technology. In the context of the comprehensive rural revitalization strategy, developing smart agriculture to assist in the comprehensive rural revitalization is not only a powerful lever to accelerate the construction of digital China, but also a realistic path to promote the modernization of agriculture and rural areas. Based on this, this article focuses on the promotion and application of smart agriculture technology in the context of comprehensive rural revitalization. From the perspective of "cognition attitude behavior motivation", through literature research, field research, and empirical analysis, it deeply analyzes the difficulties it faces and proposes solutions. Research has found that the promotion of smart agriculture technology is constrained by multiple factors such as technology, talent, funding, and policies. Therefore, targeted strategies should be proposed at the government, enterprise, and individual levels through the establishment of incentive mechanisms to promote the widespread application of smart agriculture technology and assist in the modernization and comprehensive revitalization of agriculture and rural areas.

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