Analysis of Changes in Chinese Consumers’ Attitudes Toward Imported Products in Recent Years — An Analysis Based on CGSS Data

Jianbao Chen

doi:10.63313/EBM.9090

Authors

Jianbao Chen Department of International Business, Foshan University, Foshan, China Author

DOI:

https://doi.org/10.63313/EBM.9090

Keywords:

Chinese consumers, imported products, attitude change, demographic factors, global trade

Abstract

This study uses Chinese General Social Survey (CGSS) data from 2018 and 2021 to examine changes in consumer attitudes toward imports. Results show in-creasing acceptance of imported goods and declining support for restrictions, driven by rising incomes, globalization, and consumer confidence. Younger, higher-income, and more educated consumers, as well as internet users, display stronger support, while lower-income and less educated groups remain cautious. Subjective factors such as happiness and social values also foster openness. Findings confirm that attitudes are becoming more positive, shaped by demo-graphic and social differences, with implications for trade policy and market openness.

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