Research on the Promotion Path, Consumption Intention, and Influencing Factors of Green Beauty under the "Dual Carbon" Goal

Yingxuan Bao; Huijun Hu; Zixin Yang; Jun Fang

doi:10.63313/EBM.9111

Authors

Yingxuan Bao School of Literature, Anhui University of Finance and Economics, Bengbu, China Author
Huijun Hu School of Finance and Public Administration, Anhui University of Finance and Economics, Bengbu, China Author
Zixin Yang School of Computer and Information Engineering, Anhui University of Finance and Economics, Bengbu, China Author
Jun Fang School of Literature, Anhui University of Finance and Economics, Bengbu, China Author

DOI:

https://doi.org/10.63313/EBM.9111

Keywords:

The 'dual carbon' target, Green beauty makeup, Willingness to consume, Dissemination and promotion path, influencing factors

Abstract

This study focuses on the "dual carbon" goal, based on 1024 valid questionnaire data from 16 cities in Anhui Province. Using a multidimensional mixed methods system, it deeply explores the public's cognitive characteristics of beauty pollution and the mechanism of green product consumption behavior, analyzes the constraints and driving factors of green beauty promotion, and proposes systematic solutions from multiple dimensions, aiming to assist the low-carbon transformation of the green beauty industry and promote the achievement of the "dual carbon" strategic goal.

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