Research on the innovative strategy of e-commerce marketing model under the background of artificial intelligence
DOI:
https://doi.org/10.63313/EBM.9115Keywords:
Artificial intelligence, e-commerce, marketing model, Innovative StrategyAbstract
With the rapid development of artificial intelligence, its application in e-commerce marketing models has become an important force to promote economic growth and enterprise transformation and upgrading. This paper delves into the development of artificial intelligence e-commerce, analyzes the problems existing in the current e-commerce marketing model, and focuses on the strategic methods of optimizing and innovating the e-commerce marketing model in the context of artificial intelligence.
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