The Strategy of Improving the Commercial Value of Badminton World Federation (BWF) World Tour

Siyang Huang; Lile Yang; Zichuan Liu; Siqi Bai; Ye Jiang

doi:10.63313/EBM.9124

Authors

Siyang Huang Affiliated High School to Hangzhou Normal University, Hangzhou, China Author
Lile Yang Obridge Academy, NY, USA Author
Zichuan Liu Vistamar School, CA, USA Author
Siqi Bai Shanghai Dianshanhu Guanghua College, Shanghai, China Author
Ye Jiang Zhejiang Whale Research Innovation Technology Co., Ltd., Hangzhou, China Author

DOI:

https://doi.org/10.63313/EBM.9124

Keywords:

BWF World Tour, commercial value, enhancement strategy, event branding, marketing

Abstract

This study investigates the strategies of Badminton World Federation World Tour to enhance commercial value through a comprehensive analysis using literature review, case studies, and comparative analysis. The findings reveal opportunities for improvement in business models, brand development, and marketing. Key strategies include cultivating distinctive tournament culture, building a positive brand image, leveraging social media and offline promotions, optimizing spectator experiences, and expanding partnerships with other tournaments and commercial brands. These measures aim to substantially boost the event's commercial value, provide actionable insights for WBT and stakeholders, and drive sustainable development.

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