Research on the Construction of a Coastal Sports Tourism Industry Cluster in Jiangmen — A Case Study of Sea Fishing and Sailing in the Chuandao Archipelago

Abstract

This study takes the Chuandao Archipelago as the research object and, based on policy documents and current development conditions, systematically analyzes the major issues in the development of coastal sports tourism in Jiangmen from the perspectives of resource endowment, industrial structure, infrastructure, market operation, and ecological protection. On this basis, the study proposes taking sea fishing and sailing as the core driving forces, and building a full industrial chain system integrating “experience–training–events–equipment–cultural and tourism consumption.” It further suggests improving infrastructure and public services, shaping destination brands, strengthening talent cultivation and scientific research support, and promoting ecological protection and sustainable development, so as to facilitate the transformation of Jiangmen’s coastal sports tourism toward clustering, specialization, and branding. This research provides practical references for the construction of coastal sports tourism industry clusters in coastal cities.