Research on the Talent Cultivation Pathways for Coastal Tourism in Jiangmen City

Abstract

Against the backdrop of the Guangdong–Hong Kong–Macao Greater Bay Area strategy and the high-quality development of the marine economy, coastal tourism has become an important driver for industrial upgrading and urban image enhancement in Jiangmen City. The high-quality development of the coastal tourism industry relies on a well-structured, high-quality workforce that can adapt to the evolving demands of industrial transformation. Taking the current development of Jiangmen’s coastal tourism industry as the research focus, this paper analyzes the characteristics of talent demand and the current situation of talent supply, systematically examines the major problems existing in the talent cultivation system for coastal tourism in Jiangmen, and further proposes a multi-level, industry–education integrated and collaboratively promoted talent cultivation pathway. The study argues that by optimizing higher and vocational education systems, deepening government–industry–university collaboration mechanisms, improving continuing education and in-service training systems, and strengthening policy support mechanisms, the systematicness and effectiveness of coastal tourism talent cultivation in Jiangmen can be comprehensively enhanced, thereby providing solid human resource support for the high-quality development of regional coastal tourism.