Research on the Optimization and Upgrading of the Industrial Chain of Zhanjiang Diving Enterprises from the Perspective of Cultural and Tourism Integration

Abstract

Against the backdrop of the cultural and tourism integration emerging as a crucial trend in the tourism industry's development, this paper focuses on the optimization and upgrading of the industrial chain of diving enterprises in Zhanjiang. By integrating theories such as industrial clusters, green development, and ecological industrial chains, and drawing on the practical experiences of cultural and tourism integration in multiple regions across the country, a research framework of "current situation analysis - problem diagnosis - path optimization" is constructed. The study reveals that although the industrial chain of diving enterprises in Zhanjiang has advantages in resource endowment and policy support, it also has issues such as an imperfect structure and insufficient innovation capabilities. By introducing the coupling coordination degree model and the industrial ecosystem theory, specific strategies centered around the "diving +" multi - integration concept are proposed, with an emphasis on strengthening policy support, technological empowerment, and talent cultivation, aiming to provide theoretical and practical references for the high - quality development of the regional diving industry.