Digital Marketing Research Report on Haba (Ningbo) International Trading Co., Ltd.
DOI:
https://doi.org/10.63313/EBM.9184Keywords:
Digital Marketing, Cross-Border E-Commerce, STP Strategy, Marketing Mix, Haba (Ningbo)Abstract
This study focuses on Haba (Ningbo) International Trading Co., Ltd., a cross-border e-commerce subsidiary of a Dutch group. It analyzes the company’s digital marketing macro and micro environment, STP strategy, and 4Ps marketing mix. The findings show the company has a sound marketing system and clear positioning but faces weak digital tech application, insufficient localization, over-reliance on parent brand, and imperfect after-sales service. Finally, targeted optimization strategies are proposed to boost its global competitiveness.
References
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