Research on the Development Strategies of Digital Reading Against the Background of National Reading: A Knowledge Mapping Analysis Based on CiteSpace

Biying Yang; Jing Zhang

doi:10.63313/EBM.9189

Authors

Biying Yang Shanghai Ocean University, Shanghai, China Author
Jing Zhang University of Shanghai for Science and Technology, Shanghai, China Author

DOI:

https://doi.org/10.63313/EBM.9189

Keywords:

National reading, Digital reading, CiteSpace, Knowledge mapping, Development strategy, Artificial intelligence

Abstract

The Regulations on the Promotion of National Reading came into force on February 1, 2026, marking China’s national reading has entered a legalized and systematic stage. As a core carrier of modern knowledge dissemination, digital reading is shifting from scale expansion to value cultivation. Based on 281 core journal articles from CNKI (2015–2025), this study uses CiteSpace 6.3.R1 to conduct keyword co-occurrence, clustering, timeline and burst detection analysis. Results show that research focuses on digital reading, national reading and reading promotion, forming four dimensions: policy and public services, infrastructure equalization, technology empowerment and user-centered content innovation. The field has experienced popularization and high-quality development stages, with current frontiers concentrating on artificial intelligence, service systems, in-depth reading and digital divide. Faced with contradictions such as mismatched content supply and demand, superficial technology application and unequal public services, this paper constructs a trinity development strategy of infrastructure reconstruction, in-depth technology empowerment and institutional improvement, providing theoretical support and practical guidance for the high-quality development of digital reading.

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