Practice of Supply Chain Optimization of Luckin Coffee from the Perspective of Digital Transformation and Its Industry Enlightenments

Xiang Xie; Zini Xu

doi:10.63313/EBM.2039

Authors

Xiang Xie School of Economics and Management, Southwest Petroleum University, Chengdu 610500, China Author
Zini Xu School of Economics and Management, Southwest Petroleum University, Chengdu 610500, China Author

DOI:

https://doi.org/10.63313/EBM.2039

Keywords:

Digital Transformation, Supply Chain Management, Luckin Coffee, New Retail, Supply Chain Resilience

Abstract

Against the backdrop of China's booming digital economy and evolving new retail formats, competition in the catering and retail industry has shifted from front-end marketing rivalry to back-end supply chain capacity building. Traditional experience-driven supply chain models fail to accommodate the diversified demands of young consumers and operational pressures of large-scale expansion, rendering digital transformation an imperative for enterprises to foster long-term core competitiveness. Taking Luckin Coffee, China's leading chain coffee brand, as the research subject and grounded in systems theory, dynamic capability theory, and the supply chain resilience lifecycle framework, this paper systematically examines the full-chain digital optimization practices of its supply chain spanning procurement, intelligent manufacturing, logistics scheduling, and store operations. The findings indicate that digital empowerment has enabled Luckin to effectively reduce operational costs, ensure nationwide product quality consistency, improve inventory turnover, and enhance supply chain resilience. This paper also identifies core challenges such as system computing bottlenecks, data security risks, overseas localization barriers, and interdisciplinary talent shortages, and puts forward targeted countermeasures. It concludes with a phased transformation path for small and medium-sized enterprises, providing practical references for the digital upgrading of the retail and catering industry.

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