Research on the innovative strategy of e-commerce marketing model under the background of artificial intelligence. Economics & Business Management, [S. l.], v. 3, n. 2, p. 121–128, 2025. DOI: 10.63313/EBM.9115. Disponível em: https://elibrary.erytis.com/index.php/Ebm/article/view/522. Acesso em: 1 apr. 2026.