Research on the High-Quality Development Path of Agricultural-Tourism Integration in Cangnan County under the Background of Rural Revitalization

——Taking Yanting Town, Cangnan County as the Research Object

Authors

  • Huili Dai Wenzhou Vocational College of Science and Technology, WenZhou 325000, China Author
  • Hongjin Chen Wenzhou Vocational College of Science and Technology, WenZhou 325000, China Author

DOI:

https://doi.org/10.63313/ESW.2008

Keywords:

Agricultural-tourism Integration, High-Quality Development, Yanting Town, Industrial Chain, Rural Revitalization

Abstract

Against the backdrop of the rural revitalization strategy, this paper focuses on the practice of agricultural-tourism integration in Yanting Town, Cangnan County. Through on-the-spot investigations and data analysis, it systematically sorts out the town's resource endowments, development bottlenecks and underlying causes, and puts forward a development path featuring "industrial chain integration, cultural empowerment and technology-driven". The research shows that Yanting Town needs to break through the extensive development model of "relying on seafood and being affected by seasonal fluctuations". By building an innovative system of "crab culture IP leadership, land-sea spatial linkage and in-depth integration of the primary, secondary and tertiary industries", it should become a demonstration highland for agricultural-tourism integration in the coastal areas of southern Zhejiang, providing a replicable practical model for coastal counties.

References

[1] People's Government of Yanting Town, Cangnan County. Government Work Report of Yanting Town in 2024 [R]. 2024.

[2] Zhong Yiping, Tang Linren, Hu Pingbo. Mechanism and Empirical Analysis of Agricultur-al-Tourism Integration Promoting the Optimization and Upgrading of Rural Industrial Structure——Taking National Demonstration Counties of Leisure Agriculture and Rural Tourism as Examples [J]. Chinese Rural Economy, 2020(7): 80-98.

[3] Hu Shiyang, Jin Xiuling. Experience Marketing Strategy of Yanting Bay Tourist Scenic Spot in Cangnan County [J]. Cooperative Economy & Science, 2020(01).

[4] Li Meijie, Wang Xingji. Development Model and Path Optimization of Agricultural-Tourism Integration under the Background of Rural Revitalization——Reflection on the Integrated Development of Rural Industries [J]. Guizhou Social Sciences, 2022(03).

[5] Wang Manshen. Study on the Integration of Agriculture and Tourism in Cangnan County, Zhejiang Province [D]. Jiangxi Agricultural University, 2023(02).

[6] Shao Jing. Study on the Development Countermeasures of Coastal Rural Tourism in Cangnan County, Zhejiang Province [D]. Northwest Normal University, 2024(04).

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Published

2025-09-25

How to Cite

Research on the High-Quality Development Path of Agricultural-Tourism Integration in Cangnan County under the Background of Rural Revitalization: ——Taking Yanting Town, Cangnan County as the Research Object . (2025). Education and Social Work, 2(3), 40-47. https://doi.org/10.63313/ESW.2008