Research on the international communication path and optimization strategy of Chinese original TV program mode -- Based on the perspective of diversified output and cultural adaptation

Yanyan Guo

doi:10.63313/LLCS.2003

Authors

Yanyan Guo Chinese Media Department, CCTV Pioneer Media & Entertainment Co., Ltd, Beijing 100022, China Author

DOI:

https://doi.org/10.63313/LLCS.2003

Keywords:

Original TV Programs, International Communication, Diversified output, Cul-tural Adaptation, Propagation Path

Abstract

In the context of globalization, the international communication of China 's original TV program format has become an important way to show the country 's cultural soft power. However, at present, China 's TV programs still face prob-lems such as insufficient cultural adaptation and single communication path in international communication. By analyzing the current situation and path of international communication of Chinese original TV program mode, this paper puts forward optimization strategies from the perspective of diversified output and cultural adaptation, and provides theoretical and practical support for the global communication of Chinese culture.

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