Digital Games and the Global Dissemination of Chinese Traditional Culture

Abstract

Under globalization and digitalization, China's cultural dissemination is shifting from symbolic export to value-based integration. Digital technologies enable this transition, with interactive media like games playing a key role. Black Myth: Wukong, for instance, achieved global success by blending indigenous storytelling with cutting-edge technology, sparking international interest in related cultural elements like ancient architecture and music . It moved beyond simple translation by using terms like "Wu Kong" and "Loong," demonstrating cultural confidence . However, simply "adapting" content for foreign audiences can dilute its essence. Future efforts should focus on cultural re-creation​ rooted in indigenous values. This involves leveraging multimodal semiotic innovation, technological empowerment (e.g., AI, VR), and fostering community interaction to create deep resonance . The goal is a leap from merely "going out" to being genuinely embraced globally, facilitated by platforms that encourage cross-cultural co-creation and immersive experiences